Gyaru
Models and readers of gyaru fashion magazine Egg vote on the top 10 gyaru words/phrases of the year.
Loose socks, sticker pictures, and more ‘90s must-haves featured in throwback series that co-stars My Melody and Kuromi
The number one pick is derived from the lyrics of a song that’s sung in neither Japanese nor English.
A uniform that goes against all the school regulations.
Out of 852 examined buildings in the city, researchers say the Shibuya fashion mecca is the least prepared for a major trembler.
We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.
As you probably know, our ace reporter Mr. Sato has his own special way of doing things. Rather than just going to check out a popular speedy steak-cooking restaurant, he instead cooks the steak himself and shoves it in people’s faces. Rather than just buying some butter, he straps a bottle of cream to a helmet and goes around a track in a racecar, getting the g-forces to churn it for him.
So when he heard about the ganguro dress-up and makeup cafe Black Diamond in Shibuya, he couldn’t just write a quick review of the place and be done with it; he had to become one with the cafe and its staff. This is the story of how Mr. Sato became a fashionable gyaru for a day, and we have the glorious pictures to prove it.
This year’s finalists for the Kanto region Miss Cutest High School Girl contest were decided on August 3. Never heard of the contest before?
Miss-Con, the Japanese nickname for the contest, was started in order to figure out who was the cutest high school first year in the Kanto region. Because if there’s one thing Japan can agree on, it’s that there’s nothing cuter than a high school girl. In the past, the contest was a part of a different event “Love Sunshine” or LoveSun, meant for followers of the gyaru fashion, a form of extreme fashion in Japan, often involving heavily dyed hair, tanned skin, lots of make up, and daring clothing choices. Now in its third year, Miss-Con has two separate categories for their contestants: cutest gyaru and cutest “natural” high school girl (i.e. without the crazy hair and signature outfits).










Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
KFC Japan’s “The American Burgers” include a pile of guilt
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japanese government to allow desecration of flags on kids’ meals
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japanese government to allow desecration of flags on kids’ meals
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
What makes the Starbucks Japan chocolate terrine so popular?
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Pokémon Company to require Japanese government ID cards for some online Pokémon card purchases
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Man in Japan calls in bomb threat because he doesn’t want to go to his own work farewell party
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
Tokyo’s life-size Gundam anime mecha statue will be removed this summer