
But is that still enough to call it a success?
When the 2025 Osaka-Kansai Expo was set to open last April, a large number of nay-sayers came out of the woodwork, predicting it would be a colossal failure. Politician Fusaho Izumi dubbed it the “waste of the century,” and an explosion caused by a gas pocket in the landfill during construction caused some schools to turn down free tickets to the Expo.
Other problems began to emerge in the opening weeks, such as clouds of harmless but gross flies and the bacteria responsible for Legionnaire’s disease being found in the large fountains at the ocean side of the venue. But, despite all this, attendance steadily grew over the coming months, and everyone I talk to who went recently said it’s been insanely busy.
Now, with only a few days left before the closing ceremony, the Japan Association for the 2025 World Exposition announced that the projected revenue from the event will have put it in the black by somewhere between 23 and 28 billion yen (US$150M-$184M). For reference, this is about twice as much as the 2005 Aichi Expo’s 12.9 billion yen in profit.
The bulk of this profit, some 20 billion yen, is said to have come from ticket sales, and a further three billion was generated from sales of merchandise. Also, even though operating costs swelled by about 40 percent at the start of the Osaka Expo, it is now estimated to be up to five billion yen less than originally expected.
Association Chairman Masakazu Tokura said, “We worked hard to ensure the safety and security of the venue, and as a result, the event was well received and many people came. Myaku-Myaku goods also contributed.” He also explained that the final profit will be tallied after the association is dissolved in March 2028, and the national government will determine how the profit will be used.
There was a widely mixed reaction to the news in online comments. Many hoped this wouldn’t mean the end for its mascot, Myaku-Myaku, while others felt the association was misleading in calling the event a financial success.
“Let Myaku-Myaku keep going when this is finished!”
“The operating costs might be in the black, but the construction costs are still a huge burden.”
“23 billion yen doesn’t seem like a lot.”
“Expos are better than the Olympics because they last longer and leave more of an impression on people.”
“They should just build a Myaku-Myaku theme park on the site.”
“I’m glad it’s in the black, but regardless, it’s the memories it made for people that’s important.”
“I think some people owe Governor Yoshimura and Myaku-Myaku an apology.”
“It’s not in the black, that’s just operating costs…”
The critical comments are correct in suggesting other significant costs were not mentioned in the Association’s announcement. The biggest of these costs is the construction of the venue, which has been reported at about 235 billion yen, or roughly 10 times the projected operating profit.
There are also additional costs for security, dismantling of the site, and infrastructure, which are sizable but not nearly as large as the initial construction cost. Looking at that alone, it’s fair to say that the Expo is now hugely in the red overall. However, the Expo is just the precursor to Osaka’s long-term plans for Yumeshima, the island where it’s taking place.
Those who visited the event may have noticed that right next door, construction is already well underway for an integrated resort and casino managed by MGM and Orix, set to open in 2030. All of the infrastructure used to service the Expo will very soon be used for this massive moneymaking venture, which is estimated to bring in between 85 and 106 billion yen in taxes to Osaka Prefecture per year, wiping out its share of all the non-operating costs of the Expo in a matter of years.
▼ The resort already has its own train station up and running.
So, while the comments are not wrong regarding the somewhat misleading financial report of the Association, it is also an oversimplification to say it’s just a matter of money in and money out. The Expo did its job in operating in a profitable way that most people I talked to seemed to enjoy, and a highly lucrative, though morally questionable, enterprise is well on its way to pick up where it left off.
From that standpoint, it’s probably still fair to say it’s been a success.
Source: The Sankei Shimbun, Hachima Kiko, eHousing, Osaka Prefecture, METI
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Trackbacks
- Trackback URL
Trending Now
- Japan’s craziest burger chain takes menchi katsu to new extreme levels 4 views
- Can you eat lunch in Tokyo for less than 500 yen? 2 views
- The fish in rural Fukui that rivals Japan’s most auspicious sea bream 2 views
- Potama serves up epic rice balls like no other, and there’s only one store in Tokyo 2 views
- Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results 1 views
- Can we be just like Shohei Ohtani on a budget with a Hello Kitty cap? 1 views
- Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2] 1 views
- Majority of Japanese women in survey regret marrying their husband, but that’s only half the story 1 views
- Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed 1 views
- Senkoji: The Japanese temple that’s more like a theme park to heaven and hell 1 views



Myaku-Myaku takes over the new 2025 Expo store in JR Osaka Station
Osaka Expo mascot popularity ranking held and Myaku-Myaku did not win
Our Tokyo reporter sees how Osaka is getting ready for the 2025 Expo
The Osaka-Kansai World Expo has lots of food and souvenirs, if you dare enter where they’re sold
Creepy-cute collaboration brings Labubu and Myaku-Myaku together【Photos】
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Can you eat lunch in Tokyo for less than 500 yen?
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
Potama serves up epic rice balls like no other, and there’s only one store in Tokyo
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Can we be just like Shohei Ohtani on a budget with a Hello Kitty cap?
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Osaka’s creepy cute mascot speaks for first time, adds more fuel the creepy OR cute debate【Video】
Japan’s cute/creepy mascot character Myaku-Myaku can now appear in your drinking glass【Photos】
The pavilions and public restrooms of the 2025 Osaka-Kansai World Expo
Czech Republic makes multi-eyed mascot friend for Osaka’s multi-eyed Myaku-Myaku mascot
Attendees to Expo 2025 hit record numbers despite record numbers of bugs
On-site coverage of the 2025 Osaka-Kansai Expo from our reporter’s mother
2025 Osaka World Expo aims to be first in the world to allow dogs, possibly cats too
Traveling to the the World Expo in Osaka with a baby? We’ve got survival tips for your family
Fatal flop or fun? What is the 2025 World Expo in Osaka really like?
Osaka Expo 1,000-yen coins go on sale for the low price of 13,800 yen
Osaka Expo nightmare-fuel mascot needs name, organisers ask for suggestions and Twitter delivers
Seiji cosplays as the hot new mascot Myaku-Myaku using only 100-yen products
School suddenly changes field trip from 2025 Expo to Universal Studios Japan over safety concerns
Japan’s first casino resort pushed back to 2030
Osaka governor calls president of Earth to deal with swarms of Expo bugs