
Bears are everywhere in Japan these days – even in our noodles.
There’s an unusual linguistic quirk in Japan in which you’ll often see soba noodle restaurants offering a dish called “niku soba,” or “meat soba.” While the name makes it seem like the topping options could be wide open, niku soba (or niku udon, if you’re at a restaurant that serves udon noodles) generally means thin strips of pork or beef. Which one? It varies by restaurant, but surprisingly most people are OK with the vagueness.
However, at Matsuishi, a noodle restaurant in downtown Tokyo’s Takadanobaba neighborhood, they’re a little more precise. When you tap the button for niku soba on the order touchscreen, you’re then given the option to choose the specific type of meat you want. As shown in the photo below, the option at the bottom is ground pork (豚挽肉), and above that are beef (牛), chicken (鶏), and pork (豚).
Oh, and the top row, with the kanji 熊? That’s for if you want the meat in your meat soba to be bear.
Yes, the kanji of the year is also the special of the month at Matsuishi, which as of January 13 is offering bear soba. This isn’t at all a common dish in Japan, and even bear meat itself is usually pretty hard to find, especially in the big city. Matsuishi’s got it though, and so our soba-loving Japanese-language reporter Seiji Nakazawa decided to buy himself a bowl.
In contrast to their precision regarding meat types, the numbers on Matsushi’s order screen are kind of mysterious, but they seem to be indicating the amount of meat you get with your noodles, with the small, medium, and large-size bear soba having 20, 40, or 60 percent of the meat of a baseline bowl of pork soba. Still, even the largest, the 0.6 bear soba, is pretty affordable at 1,220 yen (US$8), so that’s what Seiji chose.
His fears about not having a filling portion disappeared as the staff set his soba in front of him. Seiji took a moment to admire the abundant strips of thick meat floating on the surface, surrounded by tempura flakes, greens, an egg cracked into the broth to cook, and a sprinkling of sliced green onion.
Seiji had eaten bear a few times before this, and his recollection is that the meat can sometimes be tough and sinuous. Honestly, he wasn’t sure it’d be a good choice to use for niku soba, since you can’t cut the meat into smaller pieces if the firmness makes it too hard to chew on a big chunk.
But this turned out to not be an issue at all. Though firm, the bear meat had tenderized while stewing, and as he bit into it, Seiji’s taste buds were greeted by what he describes as a rich umami sensation with both sweet and savory notes. As he chewed, the taste of the broth that the bear meat had soaked up were released, blending together in an inviting harmony that smoothed out the gaminess that bear can sometimes have, making Seiji truly appreciate the skill of Matsuishi’s cooking staff. Speaking of the broth, Matsuishi has a unique recipe that, unlike many other noodle restaurants, uses no sugar or mirin (sweet cooking sake), but still exhibits a deep, rich flavor thanks to adding Kyushu-style soy sauce, sweeter than the kind used in other parts of Japan, to the dashi stock.
Seiji had gone into this taste test expecting a rustic eating experience, perhaps one that would be too rustic for a city slicker like him to handle. Instead, he’d been given an elegant opportunity to challenge and broaden his palate, and while Matsuishi’s bear niku soba is a limited-time/while-supplies-last deal, he’s glad to have tried it, and would eat it again. And if you’re craving more wild game, there’s a place in Chiba that you’ll want to check out too.
Restaurant information
Matsuishi / 松石
Address: Tokyo-to, Shinjuku-ku, Takadanobaba 1-16-7, Meiten Building basement level 1
東京都新宿区高田馬場1-26-7 名店ビル B1F
Open 7 a.m.-9 p.m. (Monday-Friday), 9 a.m.-3 p.m. (Saturday)
Closed Mondays and holidays
Twitter
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






Starbucks adds Japanese soba noodles to its menu…in Hong Kong?!?【Taste test】
Mega meat noodles in Tokyo: 2.6 pounds of meat, one bowl of soba, no regrets【Video】
Osaka street food becomes a Tokyo noodle topping with the Deluxe Takoyaki Soba【Taste test】
The top nine stand-and-eat soba noodle restaurants in Tokyo
Which noodles, other than Okinawa soba, pair best with Okinawa soba broth?【Taste Test】
Tokyo bus line praised for handling of driver’s mental health
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Is this Tokyo government office still one of the best places in the city for a curry rice lunch?
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Here comes a new katsudon: ice cream katsudon?!?
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Hidden history, retro cafes, and a shoe shrine on Asakusa bus loop【Tokyo Loop Buses】
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Why did this stand-and-eat soba noodle shop in Tokyo open in the middle of the pandemic?
A whole new way to eat katsu: Cold katsu soba【Taste test】
We eat at the legendary Negidon, a Tokyo soba restaurant that’s only open for lunch on weekdays
We slurped up oodles of chilled noodles with this chain’s “Super Demon size” extra add-on
Mercedes-Benz dealer in Tokyo serves up amazing yakisoba noodles【Taste test】
Eating every kind of cold noodle dish from Family Mart to stave off the summer heat【Taste test】
Saga Prefecture’s hidden gem of a soba restaurant offers scrumptious, full course soba meals
Beyond miso soup – You can get miso bear in a can in Japan, and we’ve tried it【Taste test】
We ate all eight kinds of cold noodles from 7-Eleven and here’s our favourites【Taste test】
Japanese restaurant chain serves up super thick soba noodles in Tokyo
All aboard the train station soba restaurant that’s being called the best in Japan
Popcorn shrimp udon, as in noodles with popcorn and shrimp, now on the menu in Tokyo【Taste test】
Tokyo ramen restaurant’s made-to-order noodles are only the beginning of its awesomeness
New tanuki soba specialty restaurant in Ikebukuro serves up soba with a unique taste and visuals
Using tempura as a ramen topping – Blasphemy, or a beautiful idea?【Taste test】