
Mr. Sato, you are quite literally the man! As our most trusted source of all things bizarre in Japan, you never disappoint. From the time you went in for a trim at a pet salon (on all fours mind you) to the time you tried to train your eyelids, the laughs (almost always at your expense) kept coming.
The following is a list of five reasons why we love our crazy reporter, Mr. Sato. We’re sure you won’t be disappointed.
1. He’s always up for a challenge.
2. He’ll try anything once.
3. He’s got style.
4. He’s dead sexy.
5. Uh…
For those who can’t get enough, here’s a little more information on our beloved reporter:
Full name: Hidenori Sato
Stage name: Delicate Zone Sato, Food Queen Sato
Date of birth: Secret
Place of birth: Shimane prefecture
Height: 170cm (5’7”)
Cup size: F-cup
Special skill: Nintendo 3DS
Hobbies: Drawing, writing poems
Collection: Cat claws
~ In Mr. Sato We Trust ~































SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Testing Japan’s sold-online love potion: Mr. Sato makes his coworkers drink the romantic mixture
What happens when you strap an electric muscle stimulator to your face? Mr. Sato finds out!【Vid】
Mr. Sato shows how to work from home, even if you have to commute to the office
March 10 was Sato Day in Japan, so here are five wonderful things about our own amazing Mr. Sato
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Can you eat lunch in Tokyo for less than 500 yen?
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
How to make fancy matcha sake chocolates with just 15 minutes of real work【Recipe】
Keep Gengar close to your heart with new black-coated Pokémon jewelry from U-Treasure
What’s so “Japan mind” about Häagen-Dazs’ new “Japan Mind” ice cream?
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
A look back on 40 years of Japanese schools banning stuff
New Family Mart cinema opens inside Japanese airport
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Confessions of a YouTube copier – Mr. Sato tracks down, confronts the man who stole his article
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
Mr. Sato gives his first ever autograph, gets a broken heart in return
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
SoraNews24’s Mr. Sato declared no longer hot by Google
History Channel shows our Mr. Sato to the U.S.…as a student who’ll eat anything for five bucks?!?
We try to destroy Japan’s sturdiest eyeglasses with the power of Mr. Sato’s butt【Video】
Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget
We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50
Mr. Sato is now a sticker, and we’re giving him away to six lucky readers!
Mr. Sato travels five hours to the Oki Islands to make amends for a 17-year grievance【Photos】
The battle of Elden Ring vs. hard-core casual gamer Mr. Sato
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Mr. Sato shares his genius method to have a pork bun on the Shinkansen and eat it too
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out