“Through makeup I want to become unbelievably cute!” Hasn’t every girl had this thought at some point? In Japan there are words like “seikeikyuu meiku (cosmetic surgery-level makeup)” and countless features on makeup techniques designed to conceal problem areas. But now, the queen of makeup techniques, “Zawachin” has hit the big time.
Almost overnight, Zawachin was showered with attention for her monomane meiku (imitation makeup) which made her look exactly like popular former AKB48 member Tomomi Itano. Currently, there isn’t a day when one cannot see her on television or in magazines. Zawachin’s makeup techniques not only easily cross over the borders of “cute transformation”, but also those of ethnicity and gender, allowing her to become completely different people.
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Chinese government’s don’t-go-to-Japan warning has heartwarming non-effect on Yokohama Chinatown
Japan considering raising international traveler departure tax even more than previously reported
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
KFC Japan opens a Christmas restaurant in Tokyo…but why???
Can our writers’ taste buds pick out the luxury kamaboko fish cake from these two?
Anna Sui’s new manga accessory collection includes anime eye pouches and torso bags
You can now buy a Japanese train station clock in Japan
Japanese train company is letting fans buy its actual ticket gates for their homes
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Japanese town suing resident for being a jerk
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
KFC Japan opens a Christmas restaurant in Tokyo…but why???
Can our writers’ taste buds pick out the luxury kamaboko fish cake from these two?
Anna Sui’s new manga accessory collection includes anime eye pouches and torso bags
You can now buy a Japanese train station clock in Japan
Which Japanese conveyor belt sushi chain has the best salmon sushi?【Taste test】
What’s in a Lawson fukubukuro lucky bag?
McDonald’s Japan releases new “Ultra” prawn and macaroni croquette burger
This 2,264-page manga behemoth is the biggest Japanese comic anthology we’ve ever seen【Photos】
Japanese gyaru-turned-mom is more concerned with making her son a gentleman than a scholar
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
We won the Pokémon stamp and promo card lottery, here’s what it looks like inside【Pics】
We try Keiji, an incredibly rare and expensive one-in-ten-thousand salmon sushi 【Taste test】
Starbucks Japan now offers close-to-closing discounted items through its mobile order app