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Korean video game ads borrow K-pop group’s faces to depict the horrors of war, noodles 【Videos】

Never willing to be outdone by their island-dwelling neighbours, South Korea upped the ante in the weird olympics recently with a series of ads for free-to-play first-person shooter Sudden Attack. Enlisting the services of popular K-pop group Girl’s Day, the commercials show nary a snippet of footage from the actual game itself, instead focusing on the kind of situations most online gamers will know all too well.

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Nomisugi! Japan’s sleeping drunks get turned into living drink-awareness ads

It’s finally Friday here in Tokyo, and hundreds of thousands of people are gearing up for a night on the town. The weather is fine, the pubs plentiful, and with work done for another week it’s time to cut back and relax with a few beers.

Unfortunately, a lot of people in Japan tend to overdo it when it comes to drink. Combined with an alcohol intolerance that is surprisingly common amongst Asian people, this results in a shockingly high number of alcohol-related mishaps, with businessmen, beautifully dressed girls and college kids alike passing out on the street, in stairwells, on trains and station platforms pretty much every weekend.

The Yaocho Bar Group has been out looking for these sleeping drunks, however, and when they find one they swoop in like a band of rogue graffiti artists, using duct tape and pre-printed messages and slogans to construct a billboard around them, clearly labelling the drinker with the word nomisugi, or “drank too much’.

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Why it’s so important for Japanese celebrities to star in commercials

Even if you can’t understand what’s being said on Japanese TV, it’s difficult to miss the fact that nearly every TV spot and, for that matter, a good chunk of print ads, feature Japanese celebrities shucking various products.

To the Western eye, this can be a little baffling. Sure, sometimes commercials in English-speaking countries will fall back on (mostly) has-been stars to lend credibility to this or that used car dealership or diet product, but most of the time Western commercials star everyday folks. Most surmise this is so the consumer – his/herself most likely an everyman/woman – feels an emotional connection with the ad.

On the other hand, Japanese ad agencies hire TV and movie stars much, if not most, of the time. So prevalent is the practice that Western stars aren’t above traveling to Japan Lost in Translation-style for a week or so of juggling live human beings and shouting broken-English catchphrases for a round of Japanese ads ending in a big payday.

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How to Convert Minutes to Cheeseburgers? New McD’s Ad Campaign

You will stop thinking in minutes and hours, and start seeing time in terms of cheeseburgers and milkshakes, if the McDonald’s new ad campaign’s persuasive power works its charms.

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Free Umbrellas With A Purpose

Since March 8, you may have been seeing umbrellas around Tokyo printed with graphics for a new Xbox 360 and PS3 mahjong game.

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