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Give a dog a meatball and he’ll be your wingman for life【Video】

The helpful pooch in this commercial from Thailand proves that dogs really are man’s best friend.

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F**k it! Japan’s most respected newspaper prints a double-dose of uncensored F-bombs

Come for the weather report and stock prices, stay for the top-of-the-line profanity.

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Tokyo Dragon Quest ad made entirely with Lego lets commuters remove blocks to defeat the bad guys

Now you can be a hero, one brick at a time!

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Why just use boobs to sell your product, when you can use boobs and humor?

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Clever ad publicly shames commuters in real-time for “smartphone walking” in train station【Video】

A metro operator set up a monitoring device and announcement system to single out individual commuters caught using their smartphones while walking near escalators or passing trains.

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Whaling film In the Heart of the Sea becomes The Battle with the White Whale for Japanese release

As one of the most celebrated directors of modern cinema, movie fans across Japan are no doubt looking forward to Ron Howard’s upcoming epic, The Battle with the White Whale.

Wait, what?

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Clean drinking water makes stalking more romantic, manga schoolgirl ad wants us to remember

A demure schoolgirl peeks out from behind a tree as the classmate she has a crush on walks over to the drinking fountain. As soon as he’s done wetting his whistle and walks off, she runs over to take a swallow from the same tap. Overcome with the intimacy of the moment, she raises her hands to her cheeks, which are flushed with ecstasy

The first half of the story sounds like a scene from a sweet anime romance, while the second sounds like an excerpt from a much pervier series. It’s neither, though, but actually an advertisement reminding people about the importance of public utilities.

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Mobile Suit Toyota – Japanese automaker makes awesome anime ad for new Gundam-themed car

We’re sure everyone’s first choice for mode of transportation would be giant robot, but there are times when you need something more practical to get from Point A to Point B. Being behind the wheel of a four-door hatchback doesn’t mean you have to give up your mecha jock daydreams, though, thanks to the newest collaboration between Toyota and anime franchise Gundam.

The automaker has just released not only a special model inspired by charismatic anime villain Char Aznable, but also an awesome anime commercial for it that has higher production values than the original Mobile Suit Gundam TV series.

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Metal Gear cardboard box wedding ad full of crazy, bittersweet belly laughs, just like the games

For months, there have been rumblings of discord between video game publisher Konami and Metal Gear Solid V: The Phantom Pain director Hideo Kojima. First Kojima’s name, one of the most respected in the industry, was scrubbed from the game’s packaging, and now the popular opinion seems to be that once The Phantom Pain is a completely done deal, Kojima will pack up and leave the company where he’s worked for decades, meaning someone else would be tasked with carrying on the legacy of Metal Gear, a franchise so ground-breaking and successful it literally changed the industry.

But none of this drama seems to have adversely affected The Phantom Pain’s development, as advance reviews of the title have been glowing. And perhaps even more baffling is that even as this might be the end of an era, the series has in no way lost its sense of humor, as seen in this bizarre yet emotional Metal Gear Solid V TV commercial starring an about-to-be-wed bride and groom, dressed in their finest Metal Gear-style cardboard boxes.

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44 years old is plenty young to star in a lingerie ad, proves Japanese model 【Videos】

Between its teen idol singers and the debate over when a women linguistically stops being a “big sister” and starts being an “auntie,” Japan has long held youth to be a critical component of classic beauty. That attitude might be slowly starting to erode, though. Not only are we living in an age where models in their 40s can sell bikini DVDs, women who’re past the four-decade mark can also star in lingerie ads, as shown in these videos.

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Ads for JR’s “Seishun 18” rail pass celebrate the isolated beauty of Japan’s most far-flung stations

It seems so easy to plan an entire Japan vacation around a single tour of the Tokyo metropolitan area. The mega city has just about everything a tourist could possibly want to see, from Akihabara’s blinding neon to the breathtaking skyline of Yokohama, to the quiet, old-world charm (and weird poop sculpture) of Asakusa.

But to not venture away from Tokyo, to Japan’s more far-flung and lesser-known destinations is to rob yourself of the grander Japan experience, and Japan Rail (JR) has long sought to encourage visitors, both domestic and foreign, to wander off the beaten path with the Seishun 18 unlimited rail pass. And, if the idea of unlimited access to JR’s vast and far-reaching network of tracks isn’t enough to inspire your sense of adventure on your next Japan visit, perhaps these ads for the Seishun 18 rail pass, which depict the isolated beauty of some of Japan’s most remote train stations, will be.

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Is this studly tofu maker really all he seems?

Making tofu, believe it or not, actually requires enough physical labor that, even if you’re just making enough for yourself, you’re liable to at least break a sweat (although, honestly, why on earth would you make just a single serving of tofu?). There’s a lot of pressing and carrying heavy things around and grunting involved in tofu creation, is what we’re saying.

But is it hard enough that making a lot of it over time can turn your average tofu maker into a rippled, muscular Adonis? The short answer is, uh…maybe. Your results may vary (and you probably ought to hit the gym, anyway) but Taiwanese media claims to have found at least one particularly fit local tofu maker.

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What’s that on the ground? Ad for Japanese TV drama wows us with its clever use of space!

In today’s age, advertisements in all shapes and form — from posters to TV commercials to internet ads — are a part of life, whether we like it or not. Indeed, they surround us to such an extent that it’s hard for any single ad to stand out. But ad agencies try to grab our attention anyway, using ever changing techniques, don’t they? And sometimes, it seems they do a pretty good job, as in the case of this interesting ad that we happened to stumble upon recently. And when we say “stumble upon”, we mean it quite literally. We nearly stepped all over the ad — because part of it extended onto the floor!

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Korean video game ads borrow K-pop group’s faces to depict the horrors of war, noodles 【Videos】

Never willing to be outdone by their island-dwelling neighbours, South Korea upped the ante in the weird olympics recently with a series of ads for free-to-play first-person shooter Sudden Attack. Enlisting the services of popular K-pop group Girl’s Day, the commercials show nary a snippet of footage from the actual game itself, instead focusing on the kind of situations most online gamers will know all too well.

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Nomisugi! Japan’s sleeping drunks get turned into living drink-awareness ads

It’s finally Friday here in Tokyo, and hundreds of thousands of people are gearing up for a night on the town. The weather is fine, the pubs plentiful, and with work done for another week it’s time to cut back and relax with a few beers.

Unfortunately, a lot of people in Japan tend to overdo it when it comes to drink. Combined with an alcohol intolerance that is surprisingly common amongst Asian people, this results in a shockingly high number of alcohol-related mishaps, with businessmen, beautifully dressed girls and college kids alike passing out on the street, in stairwells, on trains and station platforms pretty much every weekend.

The Yaocho Bar Group has been out looking for these sleeping drunks, however, and when they find one they swoop in like a band of rogue graffiti artists, using duct tape and pre-printed messages and slogans to construct a billboard around them, clearly labelling the drinker with the word nomisugi, or “drank too much’.

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“We’ve got nice breasts!” – Osaka’s eye-catching ads for chicken, pickles, and more

Two things the residents of Osaka are known for are their sense of humor and acute business acumen. This is, after all, the city that produces far more comedians than any other in Japan, and also a town where the local greeting translates to “Are you making any money?”

Just a few blocks west of Osaka Castle you can find a place where these two characteristics mix together. The merchants of the Fuminosato shopping arcade are well aware that passersby are much more likely to put cash in your hand if you can put a smile on their face first, which is just what the local businesses do with their sometimes funny, sometime quirky, always eye-catching posters.

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Before video games and computers — Christmas presents for kids in Japan half a century ago

There’s really no denying that the way people live has changed enormously in the past 50 years. It wasn’t that long ago that we lived in a world without the Internet, computers, smart phones or even the simplest video games for that matter. Well, can you imagine what kids back then may have received as Christmas presents? Thanks to a post on DDN JAPAN , a Japanese information site that shares mainly music and film related art and other fun, subculturish tidbits from around the world, we can get a glimpse of what Japanese kids 50 years ago looked forward to getting on that special day of the year.

So, come and join us as we take a trip 50 years back in time and look at some ads for Christmas toys made in 1960s Japan. You may be surprised at how genuinely fun some of the toys from half a century ago look!

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Ads from the 1950s looking cool after more than half a century!

Ads can often be a unique and symbolic reflection of the times in which they are created, some of them even becoming artistic icons, as in the case of the works of Norman Rockwell or Alphonse Mucha.  Japan too has produced its share of visually engaging ads over the years, and we happened to find a selection of cute Japanese ads compiled and posted last month by BuzzFeed Rewind associate editor, Leonora Epstein. What’s amazing is that these ads are actually from the 1950s — more than half a century ago! Japanese Internet users have been noticing the post too, and after taking a look ourselves, we thought these ads were definitely charming enough to be worth sharing with you. So, let’s take a peek at what was going on in the Japanese advertising scene more than 50 years ago. Read More

Why it’s so important for Japanese celebrities to star in commercials

Even if you can’t understand what’s being said on Japanese TV, it’s difficult to miss the fact that nearly every TV spot and, for that matter, a good chunk of print ads, feature Japanese celebrities shucking various products.

To the Western eye, this can be a little baffling. Sure, sometimes commercials in English-speaking countries will fall back on (mostly) has-been stars to lend credibility to this or that used car dealership or diet product, but most of the time Western commercials star everyday folks. Most surmise this is so the consumer – his/herself most likely an everyman/woman – feels an emotional connection with the ad.

On the other hand, Japanese ad agencies hire TV and movie stars much, if not most, of the time. So prevalent is the practice that Western stars aren’t above traveling to Japan Lost in Translation-style for a week or so of juggling live human beings and shouting broken-English catchphrases for a round of Japanese ads ending in a big payday.

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Oh No You Didn’t, Toshiba!? New Tablet Ads Sleazy? Or Just Poorly Done? (video)

Some folks are bemoaning whether we live in 1970 or 2012, regarding Toshiba Canada’s ads for its Excite tablets. Set in a clearly ‘oriental’-looking room, “Lucy” and her cleavage acclaim the advantages of the tablet, helped along by other close-up body shots and not-so-subtle jokes. Read More

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