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44 years old is plenty young to star in a lingerie ad, proves Japanese model 【Videos】

Between its teen idol singers and the debate over when a women linguistically stops being a “big sister” and starts being an “auntie,” Japan has long held youth to be a critical component of classic beauty. That attitude might be slowly starting to erode, though. Not only are we living in an age where models in their 40s can sell bikini DVDs, women who’re past the four-decade mark can also star in lingerie ads, as shown in these videos.

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Ads for JR’s “Seishun 18” rail pass celebrate the isolated beauty of Japan’s most far-flung stations

It seems so easy to plan an entire Japan vacation around a single tour of the Tokyo metropolitan area. The mega city has just about everything a tourist could possibly want to see, from Akihabara’s blinding neon to the breathtaking skyline of Yokohama, to the quiet, old-world charm (and weird poop sculpture) of Asakusa.

But to not venture away from Tokyo, to Japan’s more far-flung and lesser-known destinations is to rob yourself of the grander Japan experience, and Japan Rail (JR) has long sought to encourage visitors, both domestic and foreign, to wander off the beaten path with the Seishun 18 unlimited rail pass. And, if the idea of unlimited access to JR’s vast and far-reaching network of tracks isn’t enough to inspire your sense of adventure on your next Japan visit, perhaps these ads for the Seishun 18 rail pass, which depict the isolated beauty of some of Japan’s most remote train stations, will be.

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Is this studly tofu maker really all he seems?

Making tofu, believe it or not, actually requires enough physical labor that, even if you’re just making enough for yourself, you’re liable to at least break a sweat (although, honestly, why on earth would you make just a single serving of tofu?). There’s a lot of pressing and carrying heavy things around and grunting involved in tofu creation, is what we’re saying.

But is it hard enough that making a lot of it over time can turn your average tofu maker into a rippled, muscular Adonis? The short answer is, uh…maybe. Your results may vary (and you probably ought to hit the gym, anyway) but Taiwanese media claims to have found at least one particularly fit local tofu maker.

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What’s that on the ground? Ad for Japanese TV drama wows us with its clever use of space!

In today’s age, advertisements in all shapes and form — from posters to TV commercials to internet ads — are a part of life, whether we like it or not. Indeed, they surround us to such an extent that it’s hard for any single ad to stand out. But ad agencies try to grab our attention anyway, using ever changing techniques, don’t they? And sometimes, it seems they do a pretty good job, as in the case of this interesting ad that we happened to stumble upon recently. And when we say “stumble upon”, we mean it quite literally. We nearly stepped all over the ad — because part of it extended onto the floor!

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Korean video game ads borrow K-pop group’s faces to depict the horrors of war, noodles 【Videos】

Never willing to be outdone by their island-dwelling neighbours, South Korea upped the ante in the weird olympics recently with a series of ads for free-to-play first-person shooter Sudden Attack. Enlisting the services of popular K-pop group Girl’s Day, the commercials show nary a snippet of footage from the actual game itself, instead focusing on the kind of situations most online gamers will know all too well.

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Nomisugi! Japan’s sleeping drunks get turned into living drink-awareness ads

It’s finally Friday here in Tokyo, and hundreds of thousands of people are gearing up for a night on the town. The weather is fine, the pubs plentiful, and with work done for another week it’s time to cut back and relax with a few beers.

Unfortunately, a lot of people in Japan tend to overdo it when it comes to drink. Combined with an alcohol intolerance that is surprisingly common amongst Asian people, this results in a shockingly high number of alcohol-related mishaps, with businessmen, beautifully dressed girls and college kids alike passing out on the street, in stairwells, on trains and station platforms pretty much every weekend.

The Yaocho Bar Group has been out looking for these sleeping drunks, however, and when they find one they swoop in like a band of rogue graffiti artists, using duct tape and pre-printed messages and slogans to construct a billboard around them, clearly labelling the drinker with the word nomisugi, or “drank too much’.

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Two things the residents of Osaka are known for are their sense of humor and acute business acumen. This is, after all, the city that produces far more comedians than any other in Japan, and also a town where the local greeting translates to “Are you making any money?”

Just a few blocks west of Osaka Castle you can find a place where these two characteristics mix together. The merchants of the Fuminosato shopping arcade are well aware that passersby are much more likely to put cash in your hand if you can put a smile on their face first, which is just what the local businesses do with their sometimes funny, sometime quirky, always eye-catching posters.

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Before video games and computers — Christmas presents for kids in Japan half a century ago

There’s really no denying that the way people live has changed enormously in the past 50 years. It wasn’t that long ago that we lived in a world without the Internet, computers, smart phones or even the simplest video games for that matter. Well, can you imagine what kids back then may have received as Christmas presents? Thanks to a post on DDN JAPAN , a Japanese information site that shares mainly music and film related art and other fun, subculturish tidbits from around the world, we can get a glimpse of what Japanese kids 50 years ago looked forward to getting on that special day of the year.

So, come and join us as we take a trip 50 years back in time and look at some ads for Christmas toys made in 1960s Japan. You may be surprised at how genuinely fun some of the toys from half a century ago look!

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Why it’s so important for Japanese celebrities to star in commercials

Even if you can’t understand what’s being said on Japanese TV, it’s difficult to miss the fact that nearly every TV spot and, for that matter, a good chunk of print ads, feature Japanese celebrities shucking various products.

To the Western eye, this can be a little baffling. Sure, sometimes commercials in English-speaking countries will fall back on (mostly) has-been stars to lend credibility to this or that used car dealership or diet product, but most of the time Western commercials star everyday folks. Most surmise this is so the consumer – his/herself most likely an everyman/woman – feels an emotional connection with the ad.

On the other hand, Japanese ad agencies hire TV and movie stars much, if not most, of the time. So prevalent is the practice that Western stars aren’t above traveling to Japan Lost in Translation-style for a week or so of juggling live human beings and shouting broken-English catchphrases for a round of Japanese ads ending in a big payday.

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How to Convert Minutes to Cheeseburgers? New McD’s Ad Campaign

You will stop thinking in minutes and hours, and start seeing time in terms of cheeseburgers and milkshakes, if the McDonald’s new ad campaign’s persuasive power works its charms.

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Free Umbrellas With A Purpose

Since March 8, you may have been seeing umbrellas around Tokyo printed with graphics for a new Xbox 360 and PS3 mahjong game.

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