The British actor brings life to the origin story of a Japanese demon in a clip that plays out like a mesmerising high-budget feature film.
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Test your knowledge of Japanese trends by spotting the “buzz points” in this action-packed commercial.
The new ad will bring tears to your eyes while revealing some interesting statistics about Japanese society.
Pom Pom Purin celebrating 20th birthday in grand style in Shinjuku Station, adorable butthole and all…
With one of the lowest birth rates in the world, activists in Singapore are using clever advertising campaigns and humor to try to trigger a baby boom.
The helpful pooch in this commercial from Thailand proves that dogs really are man’s best friend.
Come for the weather report and stock prices, stay for the top-of-the-line profanity.
Why just use boobs to sell your product, when you can use boobs and humor?
A metro operator set up a monitoring device and announcement system to single out individual commuters caught using their smartphones while walking near escalators or passing trains.
As one of the most celebrated directors of modern cinema, movie fans across Japan are no doubt looking forward to Ron Howard’s upcoming epic, The Battle with the White Whale.
Wait, what?
A demure schoolgirl peeks out from behind a tree as the classmate she has a crush on walks over to the drinking fountain. As soon as he’s done wetting his whistle and walks off, she runs over to take a swallow from the same tap. Overcome with the intimacy of the moment, she raises her hands to her cheeks, which are flushed with ecstasy
The first half of the story sounds like a scene from a sweet anime romance, while the second sounds like an excerpt from a much pervier series. It’s neither, though, but actually an advertisement reminding people about the importance of public utilities.
We’re sure everyone’s first choice for mode of transportation would be giant robot, but there are times when you need something more practical to get from Point A to Point B. Being behind the wheel of a four-door hatchback doesn’t mean you have to give up your mecha jock daydreams, though, thanks to the newest collaboration between Toyota and anime franchise Gundam.
The automaker has just released not only a special model inspired by charismatic anime villain Char Aznable, but also an awesome anime commercial for it that has higher production values than the original Mobile Suit Gundam TV series.
Between its teen idol singers and the debate over when a women linguistically stops being a “big sister” and starts being an “auntie,” Japan has long held youth to be a critical component of classic beauty. That attitude might be slowly starting to erode, though. Not only are we living in an age where models in their 40s can sell bikini DVDs, women who’re past the four-decade mark can also star in lingerie ads, as shown in these videos.
Ads for JR’s “Seishun 18” rail pass celebrate the isolated beauty of Japan’s most far-flung stations
It seems so easy to plan an entire Japan vacation around a single tour of the Tokyo metropolitan area. The mega city has just about everything a tourist could possibly want to see, from Akihabara’s blinding neon to the breathtaking skyline of Yokohama, to the quiet, old-world charm (and weird poop sculpture) of Asakusa.
But to not venture away from Tokyo, to Japan’s more far-flung and lesser-known destinations is to rob yourself of the grander Japan experience, and Japan Rail (JR) has long sought to encourage visitors, both domestic and foreign, to wander off the beaten path with the Seishun 18 unlimited rail pass. And, if the idea of unlimited access to JR’s vast and far-reaching network of tracks isn’t enough to inspire your sense of adventure on your next Japan visit, perhaps these ads for the Seishun 18 rail pass, which depict the isolated beauty of some of Japan’s most remote train stations, will be.
In today’s age, advertisements in all shapes and form — from posters to TV commercials to internet ads — are a part of life, whether we like it or not. Indeed, they surround us to such an extent that it’s hard for any single ad to stand out. But ad agencies try to grab our attention anyway, using ever changing techniques, don’t they? And sometimes, it seems they do a pretty good job, as in the case of this interesting ad that we happened to stumble upon recently. And when we say “stumble upon”, we mean it quite literally. We nearly stepped all over the ad — because part of it extended onto the floor!
Never willing to be outdone by their island-dwelling neighbours, South Korea upped the ante in the weird olympics recently with a series of ads for free-to-play first-person shooter Sudden Attack. Enlisting the services of popular K-pop group Girl’s Day, the commercials show nary a snippet of footage from the actual game itself, instead focusing on the kind of situations most online gamers will know all too well.
It’s finally Friday here in Tokyo, and hundreds of thousands of people are gearing up for a night on the town. The weather is fine, the pubs plentiful, and with work done for another week it’s time to cut back and relax with a few beers.
Unfortunately, a lot of people in Japan tend to overdo it when it comes to drink. Combined with an alcohol intolerance that is surprisingly common amongst Asian people, this results in a shockingly high number of alcohol-related mishaps, with businessmen, beautifully dressed girls and college kids alike passing out on the street, in stairwells, on trains and station platforms pretty much every weekend.
The Yaocho Bar Group has been out looking for these sleeping drunks, however, and when they find one they swoop in like a band of rogue graffiti artists, using duct tape and pre-printed messages and slogans to construct a billboard around them, clearly labelling the drinker with the word nomisugi, or “drank too much’.
Even if you can’t understand what’s being said on Japanese TV, it’s difficult to miss the fact that nearly every TV spot and, for that matter, a good chunk of print ads, feature Japanese celebrities shucking various products.
To the Western eye, this can be a little baffling. Sure, sometimes commercials in English-speaking countries will fall back on (mostly) has-been stars to lend credibility to this or that used car dealership or diet product, but most of the time Western commercials star everyday folks. Most surmise this is so the consumer – his/herself most likely an everyman/woman – feels an emotional connection with the ad.
On the other hand, Japanese ad agencies hire TV and movie stars much, if not most, of the time. So prevalent is the practice that Western stars aren’t above traveling to Japan Lost in Translation-style for a week or so of juggling live human beings and shouting broken-English catchphrases for a round of Japanese ads ending in a big payday.
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