What if we told you to follow the white rabbit? Would you have the knee-jerk reaction of “hell no!” or would you pull a Neo and see just how deep the rabbit hole goes? If you find yourself in Nagoya or Osaka, following the white rabbit might actually lead you to Wonderland! Tons of shoppers have been doing just that and have been arriving at a store called Alice on Wednesday. The store has been so popular that on the weekends, long lines form in front of the shop, letting you know exactly where the rabbit hole is.
What will you find in Alice’s Wonderland? What makes the store so popular that they are opening a new location in Osaka? You won’t have to take the red pill to find out, just click on through!

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