Although technically neither a “rainbow” nor “fire,” catching a glimpse of this phenomenon has put a spring in everyone’s step.
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Now
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
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Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Public restrooms in Osaka to get in-stall video screens with ads
Ghibli Museum building becomes a cuddly cushion
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Weekly
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
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Cherry blossoms begin blooming in Japan with record-early starts for sakura season- Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
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Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
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Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
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Monthly
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character- Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
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Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino- Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
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Ghibli Museum building becomes a cuddly cushion
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
A secluded British mansion in Chiba is a hidden holy land for afternoon tea lovers
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
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Free “Language Learning with Netflix” extension makes studying Japanese almost too easy
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