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cup rice

Nissin commercial gets a thumbs up for parodying Sony’s classic PlayStation commercial【Video】

“One, two, three! One, two, three! One, two, three!”

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Questionable decisions: Denny’s releases instant jambalaya, we put it in our mouths

When it comes to cuisine from the United States, there’s just nothing like jambalaya. And you definitely don’t need to be from the South to enjoy it–who could say no to a hot plate of home-cooked jambalaya? Or, if you’re in Japan, a Denny’s cooked plate of jambalaya? Not us, that’s for sure.

But what about a microwaved cardboard cup of jambalaya? Well, we might need a minute to think about that one…

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Kid trampling, surly schoolgirls, and dancing grains of rice: Cup rice ad is classic crazy Japan

Last September, we brought you news that Japanese cup noodle maker Nissin was about to launch a new product, Kare Meshi curry rice in a cup. Hoping to do for rice what it did for noodles and ensure that a new generation of Japanese never give in to the urge to cook a real meal for themselves, the idea is that lazy diners simply add water to the pre-cooked curry and rice, heat it in the microwave and get stuck in. All the taste with minimal washing up and none of the fuss of cooking rice the regular way.

This week, in an effort to lodge Kare Meshi more firmly in the minds of consumers, the noodle king has launched a new ad for its cup rice. And it is positively insane.

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