
Mr. Sato, you are quite literally the man! As our most trusted source of all things bizarre in Japan, you never disappoint. From the time you went in for a trim at a pet salon (on all fours mind you) to the time you tried to train your eyelids, the laughs (almost always at your expense) kept coming.
The following is a list of five reasons why we love our crazy reporter, Mr. Sato. We’re sure you won’t be disappointed.
1. He’s always up for a challenge.
2. He’ll try anything once.
3. He’s got style.
4. He’s dead sexy.
5. Uh…
For those who can’t get enough, here’s a little more information on our beloved reporter:
Full name: Hidenori Sato
Stage name: Delicate Zone Sato, Food Queen Sato
Date of birth: Secret
Place of birth: Shimane prefecture
Height: 170cm (5’7”)
Cup size: F-cup
Special skill: Nintendo 3DS
Hobbies: Drawing, writing poems
Collection: Cat claws
~ In Mr. Sato We Trust ~































SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Testing Japan’s sold-online love potion: Mr. Sato makes his coworkers drink the romantic mixture
What happens when you strap an electric muscle stimulator to your face? Mr. Sato finds out!【Vid】
Mr. Sato shows how to work from home, even if you have to commute to the office
March 10 was Sato Day in Japan, so here are five wonderful things about our own amazing Mr. Sato
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Drift ice in Japan is a disappearing winter miracle you need to see now
Can we be just like Shohei Ohtani on a budget with a Hello Kitty cap?
Tokyo street sweets: The must-snack treats of Nakano’s Refutei
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Japanese train platform door tech promotes safety, illusions of being in a sci-fi universe
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Confessions of a YouTube copier – Mr. Sato tracks down, confronts the man who stole his article
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
Mr. Sato gives his first ever autograph, gets a broken heart in return
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
SoraNews24’s Mr. Sato declared no longer hot by Google
History Channel shows our Mr. Sato to the U.S.…as a student who’ll eat anything for five bucks?!?
We try to destroy Japan’s sturdiest eyeglasses with the power of Mr. Sato’s butt【Video】
Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget
We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50
Mr. Sato is now a sticker, and we’re giving him away to six lucky readers!
Mr. Sato travels five hours to the Oki Islands to make amends for a 17-year grievance【Photos】
The battle of Elden Ring vs. hard-core casual gamer Mr. Sato
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Mr. Sato shares his genius method to have a pork bun on the Shinkansen and eat it too
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out
【Mr. Sato Wisdom】”Anyone who doesn’t take home their disposable chopsticks is a damn fool!”