Held each year on July 7, the Tanabata festival has its roots in the folktale of a young married couple, symbolized by two stars in the night sky, who toil away at their trades separately, able to meet just once a year. It’s a little like the situation in many Japanese families where the husband gets transferred by his company to another prefecture and his wife stays behind to continue her own career or look after the kids. Just replace “office workers” with “cowherd and daughter of the king of heaven” and “prefectural border” with “the Milky Way,” and you’ve got a close approximation.

The story of the two lovers finally being able to see each other has taken on a broader connotation of wishes coming true, and Tanabata is commonly celebrated by writing a wish down on strip of paper, then tying it to a stalk of bamboo.

Department stores and shopping centers usually have displays where visitors post their wishes. Since they’re then on display for others to see, you can get a glimpse of current trends by checking them out. “My family’s safety,” “success in business,” and “health” are three old-standbys of Tanabata wishes, but what else were people hoping for this year?

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