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Hokuto

Zuuushiiihokkiii is coming! And his copyrights are as loose as his retinae

Last November, residents of Hokuto City in Hokkaido elected Zuuushiiihokkiii, the somewhat malformed anthropomorphic piece of surf clam sushi. His limited motor skills and cries of “Hokihokihokihokiii!” seemed to have plucked a particular heart-string among the locals.

Even beyond the northern city, this ball of rice and clam is shaping up to be Japan’s breakout yurukyara (regional mascot) of 2014. While development on the official Zuuushiiihokkiii costume is still underway, some exciting news has emerged from the new mascot’s PR team.

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Hokuto City chooses developmentally challenged sushi as new mascot

Every once in a while we report on the bustling mascot business in Japan, especially regarding the regional cute mascots known as yuru-kyara. Often these characters are chosen to represent a city, prefecture or even neighborhood by way of election.

This was also the case in Hokkaido’s Hokuto City as they took votes for their new representative character. Thousands of citizens cast their votes for whom they felt best represented Hokuto life and culture, ultimately choosing… that thing above.

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