Hope
Will this flame of hope light the way for those still recovering from the Tohoku earthquake?
With a little re-branding and a helping “leg” from technology, this wheelchair is ready for the 21st century.
Ever since 2005, the Japanese government has mandated that at least 30 percent of a tobacco product’s warning label contain a written warning about the hazards of smoking. Even prior to that in 1990, there was a mandatory warning written along the side of packs which read, “Warning: too much smoking is a risk to your health.”
In fact we have to go way back to before 1972 until we can find Japanese cigarettes without a warning label. One such pack is currently under the virtual hammer of Yahoo! Japan Auction with bids starting at 30,000,000 yen (US$296,000). Appropriately, the name of this brand of cigarettes is Hope.