Questions explore the ongoing impact of the pandemic on family traditions and what people plan to spend the most money on for celebrations.
oshougatsu
Nengajo, or New Year’s greeting cards, are a ubiquitous part of the end-of-year season in Japan. Much like Christmas cards in the west, nengajo are sent to family and friends to update them on what you’ve been up to that year. In fact, there are so many nengajo sent at the end of the year that post offices in Japan have to employ students as temporary staff to make sure they meet the delivery deadline of January 1. While there are plenty of preprinted cards available from stationery shops, many people opt to make their own, personalised cards. A nice touch, but results may vary depending on the artistic skills (and sense of humour) of the postcard sender! To show you what we mean, we’ve put together a little list of the best of this year’s nengajo. Some of them are genuinely impressive, while others would make us cringe if the neighbours saw ’em!
We’ve been bringing you all the the details on the year’s best fukubukuro – or “lucky bags” – today, but no roundup of these wonderful New Year’s goodie bags would be complete without a visit to ice cream purveyor Baskin Robbins Japan. Let’s find out what frozen delights were hidden in their bag!
With Christmas being just a regular day and the exchanging of gifts something of a rarity, we often feel that kids in Japan are missing out somewhat. Of course, not every Westerner is fortunate enough to know the joy of waking up on December 25 and finding presents–brought by a benevolent bearded man, no less–under the Christmas tree or at the foot of their bed, but those who are would most likely agree that it’s a pretty spectacular feeling for a kid to have.
But while the rest of the world is coming to realise that the toys they asked for aren’t quite as cool as they’d expected and dreading going back to school or work, kids in Japan are making out like bandits and getting not presents but cold, hard cash on New Year’s Day in the form of otoshidama.




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