If there’s any trend our posts in the past couple of years have shown, it’s that the Japanese can and will personify absolutely anything.
personification
The Japanese are rather enthusiastic when it comes to recycling. In most Japanese cities, domestic waste has to be separated into a minimum of three categories: combustable “raw” garbage, recyclable plastic and recyclable paper. Some areas have their residents splitting their trash into as many as 10 categories.
Even with that said, there’s probably no place in Japan more outreach than Kyoto when it comes to recycling plastic, as they’ve had a little magical help from a handsome new mascot: Gomi no Yousei (Fairy of the Garbage). Check out the bizarre recycling enthusiast after the break!
From countries and camera lenses to burgers and government corporations, Japan has a vibrant moe culture of personifying inanimate objects – in other words, turning them into cute, giant-eyed anime characters. The latest addition is a game populated by beautiful, shapely “warships”, which seems like a very modern idea but may actually have its origins in the prewar era.


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Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
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Krispy Kreme Japan is baking up two new donuts that you can only get at one spot in the country
Watch a sumo bout inside Tokyo Tower, at a new restaurant endorsed by two yokozuna
Google’s first Google Store outside the U.S. is now open in Tokyo
Pokémon donuts are coming to Krispy Kreme in the U.S. [Photos]
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese airlines set to cut fuel surcharges for international flights in September and October
Ride a tram that survived the atomic bombing of Hiroshima on a new limited-time history tour
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
7-Eleven Japan has a “Super Spicy! Taiwan Mince Cutlet” that’s fiery red… but how hot is it?
Starbucks releases tear-jerking new video inspired by heartwarming encounters in Japanese stores
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan