For those of us living in cities, the idea of moving away to a country home surrounded by vast meadows of these pretty white autumn flowers sounds nice doesn’t it? However, this year, in Fukui Prefecture, where crops of thousands of these soba (buckwheat) flowers are grown, residents are perplexed that all these little blossoms literally smell like an ocean of sh*t.
Fukui is a major producer of soba which, is a cornerstone of Japanese cuisine often eaten in noodle form. Around 4,000 hectares of the crops is grown yearly with about half of it getting served up in the Kanto region. Over there Fukui soba is known for its pleasant aroma.
The soba plant’s flower, however, has provided people living nearby with a different kind of fragrance.
“Since about the end of last month, the area around my home smells like chicken crap. It’s like they sowed the field with manure… or maybe they tapped into a septic tank…”
“There wasn’t anything before, but this year, especially on a sunny day the smell makes me nauseous. My wife can’t even open the window.”
Experts have explained that the reason for this odor has to do with the soba plant’s unique pollination method. Many popular food crops are able to pollinate themselves. For example, wheat and corn are “self-fertilizing” which means that pollen can be used to fertilize the same plant it came from if carried by an insect or spider walking across it.
Soy bean plants are “self-pollinating” which means that they don’t even necessarily need a creature to carry the pollen and can transfer the pollen itself. Soba is neither of these things. Soba plants require a creature to carry it’s pollen to another distinct plant.
This is a more unpredictable method which can make commercial soba crops tricky. The flowers also have a very short lifespan of a few days. In this small window a bee or fly must gather its pollen and bring it to a distinct plant.
So it secretes special nectar that smells like a chocolate sundae to insects but a pile of manure to humans. And so while a vast field of soba is an all-you-can-eat buffet for bugs, it smells like one giant train station bathroom to everyone else.
That being said it is still not clear why this particular year the stench has become so intense. It could be a natural evolution of the plants or perhaps some genetic modification to improve yields. It also may just be the ever increasing number of plants the prefecture handles.
Whatever it is, if you live in a rural area and hear about someone planting buckwheat crops nearby, you may want to consider moving.
Source: Fukui Shinbun Online (Japanese)
Image: Kurt Stueber, Wikipedia

Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Photos from 140 years ago show Tokyo’s skyline was amazing long before the Skytree was ever built
Japan super budget dining – What’s the best way to spend 1,000 yen at McDonald’s?
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan just had its first same-month foreign tourist decrease in four years
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Photos from 140 years ago show Tokyo’s skyline was amazing long before the Skytree was ever built
Japan super budget dining – What’s the best way to spend 1,000 yen at McDonald’s?
“25 Potential Culture Shocks from around the World” infographic offers tidbits of travel wisdom
Noodle chain Marugame rolls out strawberry milk udon donuts for new spring sweets lineup
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
The new Tokyu Kabukicho Tower is packed with entertainment, food, and drinks–with one caveat
Wagyu beef gacha vending machine dispenses meat at random in Japan
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japanese women sound off on their minimum height requirements for a husband【Survey】
How good is this popular wooden onigiri mould, made by a Japanese rice specialist?