
Longtime readers of our site, or anyone who follows Japanese pop culture at all, has probably noticed that two of the country’s most heavily exploited media franchises are Evangelion and Hello Kitty.
In May, the inevitable finally happened when respective branding companies Groundworks and Sanrio teamed up to launch a line of crossover products to commemorate this fall’s release of the newest Evangelion movie, Evangelion: 3.0 You Can (Not) Redo.
Now, with the long-awaited film only a few weeks away, Japanese underwear maker 3RDWARE has joined the fray to outfit your First Child with adorable Eva x Hello Kitty boxer briefs.
A first round of ladies underwear actually hit the official Evangelion Store early last month, with eight different designs available.
The underwear are being sold in limited quantity and many sizes have already sold out.
The newest pair, which opened to pre-order on October 31 and will ship out mid-November, are for the fashionable otaku gentleman:
3RDWARE is also offering a number of Evangelion-only designs. Here’s a few of our favorites:
You said it Pen Pen!
All of the above and more can be found on the official Evangelion Store.
And finally, here’s a look at some of the non-wearable Eva x Hello Kitty goods for sale:
Source: Evangelion Store via ITmedia















Crotchless Hello Kitty panties coming soon…for smartphones?!?
Hello Kitty and Doraemon collaboration merch ends the year adorably!【Photos】
Happy Birthday, Hello Kitty!
Hello Kitty says hello to Godzilla in new kaiju/Sanrio crossover collaboration
Sanrio brings some smiles to Evangelion with new collaboration merch line【Photos】
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Raw chicken dishes to be regulated by Japanese government
Japan now has a Pokémon airport that features every species of Flying-type ever[Video]
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Evangelion undies are back, but this time for male fans of the hit science fiction anime
Hello Kitty’s Retouch Design Series pumps up the 1970’s nostalgia
Wonder Woman x Hello Kitty collaboration is coming to Japan
Hello Kitty learns sign language in newest friendship with Japanese artist
Hello, Underwater Kitty!? This limited edition Kitty-chan diving suit is all kinds of cute
Hello Kitty Gets Naked with Giant Anthropomorphic Mushroom on Your Chest
Hello Kitty is now officially over the hill, but still adorable
Hello Kitty announces crossover with landmark anime franchise The Rose of Versailles
Hello Kitty and Sanrio friends team up with Spy x Family for adorable merch and popup shop【Pics】
Hello Kitty x Mazinger Z die-cast crossover toys unveiled with anime short
Hello Kitty Shinkansen bullet train to debut in Japan this summer
Those freaky Hello Kitty contact lenses are back, and this time she brought friends!
“Hello Kitty Park” in China is set to open on New Year’s Day!
Hello Kitty works hard on her birthday — and expected to be busier than ever in the coming year!
Here’s wishing you a Happy 40th, Hello Kitty!!