
Often known as the doorway to the Internet, search engines like Yahoo! and Google are seemingly infinite mines of information, helping us find everything from anime inspired food to zebra installation. Without services like these, most of us would be lost.
As the end of 2012 approaches, data traffickers Google Japan have compiled a list of the top searches carried out by each of Japan’s 48 prefectures, unashamedly revealing the websites that we most often point our cursors at.
But one prefecture in particular is receiving a lot of attention this week as Google unveiled that people in Tokyo’s neighbour to the north, Saitama prefecture, have a special place in their hearts for hin-nyuu or tiny breasts…
Perhaps lashing out against this year’s paisura trend, or maybe simply fans of chippai and wanting to go tinier, Saitama prefecture has searched for hin-nyuu (written with the kanji for poverty 貧 and breast 乳) more than anything else during the last 12 months, with machikon organised dating events and, rather charitably, “city marathon” coming in second and third places, respectively.
Is it merely a coincidence that Saitama prefecture was ranked in a survey earlier this year as being home to the smallest average cup size in the country? Perhaps fans of smaller bosoms heard the news and promptly headed there in search of the perfect pair?
Poor old Saitama often gets a hard time from its more cosmopolitan neighbour Tokyo, with many referring to the prefecture as Dasaitama, an unfortunate blend of the prefecture’s name and the word dasai, meaning uncool or unfashionable. But with monthly rent often up to US$300 cheaper than Tokyo, literally tens of thousands of people choose to live in greener Saitama and commute into the city each day, which can be as short as a 15-minute train ride from the most southern towns.
The revelation of Saitama’s miniscule mammary fetish, coupled with the crowded Saikyō trainline that runs south into Tokyo being notorious for its chikan groping problem, however, is probably not going to do the prefecture’s image any favours. On the other hand, if we look at the remaining four entries in the prefecture’s top five searches, we see that people from Saitama are ordinary, manga-loving romantics with a passion for fitness, and nothing at all to be scared of!
▼Saitama Prefecture’s Google search ranking 2012, 1-5 in order: 1. Tiny breasts, 2. Local dating parties 3. City marathon 4. One Piece 5. Good date locations.
But how about guffawing Tokyo? Can the big smoke’s residents be so quick to laugh at their neighbours, or do they have a few skeletons in their own closet?
Fortunately for them, Google’s data presents Japan’s capital in a rather more favourable light, with the top three searches consisting of “Diver City Tokyo”, “Fireworks festivals 2012” and the newly-opened shopping and entertainment plaza Sola Machi, which sits at the base of the new Tokyo Sky Tree. Pretty wholesome stuff, all-in-all!
People in Osaka, Kyoto and this writer’s home-from-home Fukushima, meanwhile, spent most of 2012 looking for information on Egyptian pharaoh Tutankhamun, the tragic accident that occurred in the Gion district in April, and nearby fireworks displays.
Oh dear, Saitama. Oh dear.
Title image (C) Google Edited by RocketNews24
[ Read in Japanese ]


Japanese manhole lid raises eyebrows with fertility god symbol that looks like… well, you know
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Man bites woman at cherry blossom park in Japan, dies shortly after
Family Mart unveils new Japanese bread that elevates convenience store food to mocchiri levels
Häagen-Dazs releases new Green Tea sandwich in Japan for a limited time
Japanese manhole lid raises eyebrows with fertility god symbol that looks like… well, you know
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Man bites woman at cherry blossom park in Japan, dies shortly after
Family Mart unveils new Japanese bread that elevates convenience store food to mocchiri levels
Häagen-Dazs releases new Green Tea sandwich in Japan for a limited time
Survey reveals Japan’s Generation Z dresses for social media, not for self-expression
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Sleep next to the railroad tracks at the closest hotel to a train station platform in Japan
This easy, camp-friendly gratin dish will keep you warm this winter with hot cheesy creaminess
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Survey reveals Japan’s Generation Z dresses for social media, not for self-expression
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Sleep next to the railroad tracks at the closest hotel to a train station platform in Japan
This easy, camp-friendly gratin dish will keep you warm this winter with hot cheesy creaminess
Taiwan’s most beautiful politician kicks groper in balls during visit to Japan
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Schoolkids learn life skills through shopping field trips at street markets in Kochi Prefecture
This upcycled Kyoto train cafe is the ultimate kawaii spring experience
Shikadamari: The Nara deer summer gathering phenomenon that baffles visitors every year
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism