
Mr. Sato, you are quite literally the man! As our most trusted source of all things bizarre in Japan, you never disappoint. From the time you went in for a trim at a pet salon (on all fours mind you) to the time you tried to train your eyelids, the laughs (almost always at your expense) kept coming.
The following is a list of five reasons why we love our crazy reporter, Mr. Sato. We’re sure you won’t be disappointed.
1. He’s always up for a challenge.
2. He’ll try anything once.
3. He’s got style.
4. He’s dead sexy.
5. Uh…
For those who can’t get enough, here’s a little more information on our beloved reporter:
Full name: Hidenori Sato
Stage name: Delicate Zone Sato, Food Queen Sato
Date of birth: Secret
Place of birth: Shimane prefecture
Height: 170cm (5’7”)
Cup size: F-cup
Special skill: Nintendo 3DS
Hobbies: Drawing, writing poems
Collection: Cat claws
~ In Mr. Sato We Trust ~































SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
Testing Japan’s sold-online love potion: Mr. Sato makes his coworkers drink the romantic mixture
What happens when you strap an electric muscle stimulator to your face? Mr. Sato finds out!【Vid】
Mr. Sato shows how to work from home, even if you have to commute to the office
March 10 was Sato Day in Japan, so here are five wonderful things about our own amazing Mr. Sato
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Injuries on stairs in Tokyo highlight an overlooked design flaw
Top Secret Cookie Recipe Finally Comes to Light
Japan’s subscription service simply called “Mom” is totally worth it
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Daiso unveils new official mascot, Daizo the elephant
Anime Industry Report shows overseas anime market is bigger than Japanese one, but is this a cultural tipping point?
Hyotan Onsen – Japan’s only hot spring with three Michelin stars
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Confessions of a YouTube copier – Mr. Sato tracks down, confronts the man who stole his article
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
Mr. Sato gives his first ever autograph, gets a broken heart in return
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
History Channel shows our Mr. Sato to the U.S.…as a student who’ll eat anything for five bucks?!?
SoraNews24’s Mr. Sato declared no longer hot by Google
We try to destroy Japan’s sturdiest eyeglasses with the power of Mr. Sato’s butt【Video】
Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget
We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50
Mr. Sato is now a sticker, and we’re giving him away to six lucky readers!
Mr. Sato travels five hours to the Oki Islands to make amends for a 17-year grievance【Photos】
The battle of Elden Ring vs. hard-core casual gamer Mr. Sato
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Mr. Sato shares his genius method to have a pork bun on the Shinkansen and eat it too
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out
【Mr. Sato Wisdom】”Anyone who doesn’t take home their disposable chopsticks is a damn fool!”