With kids wanting to get their hands on tablets and smartphones rather than tops and jack-in-the-boxes, traditional toy makers are beginning to feel the heat. Although, it’s hard to imagine a perennial favorite like Lego go under, they aren’t taking any chances as indicated by a display at Sony Computer Science Labs in Tokyo during a recent open house.
The building block maker is partnering with the tech giant to implant some video game magic such as AI and DualShock control into their timeless colored cubes. But that’s not all. Sony Computer Science Labs are cooking up some wild stuff for the young and young at heart.
■ Lego and Sony
The Lego/Sony project is at this time only in the research phase. The aim is to modify Legos to make them more appealing to kids who are into video games. Together the companies are creating block-like sensors and motors that can be used in a variety of ways.
Although this sounds a lot like Lego Mindstorms, these blocks are preprogrammed with certain artificial intelligence. In the demonstration, one Lego toy is equipped with a camera that can track and follow another Lego toy which is controlled by a person holding a DualShock controller.
In addition “backgrounds” can be built with special levers that cause pieces to pop off automatically when triggered by an event. The total result is a video game played in the real world combined with the limitless customization that Lego has to offer.
■ Toy Drone
Sony is also working on a small drone helicopter that the user can control in virtual reality. Wearing a headset, the person can see what the drone sees through a mounted camera. Then by moving, the helicopter follows the same path in parallel.
It’s unsure how this could be used without people walking into walls or traffic, but it looks really cool.
■ Augmented Reality
Sony also looks to be improving AR with a program that can animate and distort real objects in real time. Buildings can be made to look like they’re made of rubber while having a space monkey climbing up the side.
As important as rubber buildings and space monkeys are, this technology could be used to give impressive and stylish visualizations of things. For example you could point your phone’s camera at a movie poster or DVD case and have it glow shiny and fresh or watch it melt into a rotten mess by linking it to reviews on Rotten Tomatoes. The open house also featured the “happy fridge” which refuses to open unless you smile at it. As we reported previously it’s intended to force people to smile on a regular which some say can make us more positive people.
It’s good to see the development of toys and cool stuff is continuing unabated. I can look forward to a future where I spy on my kids with my drone as they recreate the Scorched Earth mission from Call of Duty: MW3 in Lego and my wife takes Prozac so she can have a bologna sandwich. Yessir, It’s all coming together.
Source: psfk (English) via IroIro (Japanese)
Video: YouTube – networkworld

PlayStation 4 impressions: An Xbox fan and a Sony lover go head to head
Newsflash: Sony unveils “Project Morpheus”, new virtual reality headset for PlayStation 4
Sony Unveils its Vision for the Future of Video Games with PlayStation 4
Mini PlayStation game case capsule toys deliver big nostalgia in tiny packages【Photos】
Battleship Island: Five Reasons Why More Movie Villains Should Live Here
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
7-year-old boy left behind on Mt. Fuji by his own dad
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Hiker needs to be rescued from Mt. Fuji two times in two days, but system is working as intended
Ninja theme park suddenly closes in Japan, shadow warriors undone by shady real estate deals
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
The Japanese government is ending its Cool Japan Fund program
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Masturbatory aid maker Tenga releases officially licensed anime versions in Japan and U.S.
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Stay at a hotel with a bed for your plushie in Japan
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】