
Starbucks and virtually every other coffee shop worthy of faux hipster attention (the real hipsters having moved on to places that use siphons and play accordion music) have become synonymous with scenes of people using laptop computers in recent years, with rows of patrons sipping from paper cups while idly clicking, scrolling, pinching to zoom and staring lazily at their screens. Some even make temporary offices out of their few square feet of space, paying their rent in cups of joe and watched by hawk-eyed staff whose warm smiles drop a millimetre for every second a small cafe latte is nursed just that little bit too long.
For the rest of us, though, these table-hogging laptop luggers are a source of genuine intrigue. “What on earth could they be doing?” we wonder to ourselves, irked that they’ve taken all the good seats. “Are they actually working over there or are they just scrolling through photos on Facebook and tapping LOL into comment boxes?”
Japan’s My Navi News too was keen to know exactly what the folks who camp out at Starbucks are actually doing while the rest of us are engaging in conversations or staring awkwardly at the floor after making eye-contact one too many times with the cute barista, and put together a survey to find out. Let’s take a look at their findings.
Here’s a sample of the responses from those who regularly use their computers at the famous coffee-house, with a few comments from those who like to observe said species and who let My Navi News know their more interesting sightings.
- “I go there just to kill time. Usually I read the news sites.” (female, 28)
Seems reasonable to us! We don’t buy that “news sites” bit, though…
- “I once saw a guy sleeping with his face on his laptop keyboard. There was this line of the same one character on his screen growing longer and longer.” (male, 28)
Just so long as you checked he was still breathing.
- “I write business reports.” (female, 31)
Business, eh? Yeah, us too…
- “I saw a guy completely flip out at his screen once. I don’t know if he’d been playing a game or something…” (female, 32)
Maybe his WoW clan disowned him?
- “I sort through my work emails.” (male, 33)
Not at work, but would still rather deal with work stuff in Starbucks than go home. Interesting.
- “I once saw a guy type ‘I’m abroad on vacation!’ into his Facebook status. We were sitting in a Starbucks in Osaka…” (female, 28)
Perhaps he’s just really, really bad at geography? And if you can make out the words he’s typing perhaps you’re looking just a little bit too hard?
- “I watched a guy sit there just staring at a completely black screen for I don’t know how long.” (male, 31)
Again, this is only funny if you’re sure he had a pulse.
- “When I’m using my computer in Starbucks I’m usually writing up the notes from meeting on my way back to the office.” (female, 33)
So it’s just use who’s playing Candy Crush Saga, then?
- “I saw a woman spill an entire cup of coffee over her keyboard and went into a mad panic.” (male, 27)
OK, we’d have laughed at that. Unless she was cute. We’re shallow that way.
And finally:
- “I sit and watch movies while drinking coffee.” (female, 28)
Movies? In Starbucks? With the average blockbuster running some 120 minutes these days, we certainly hope this young lady is buying a few cups of coffee. And that she’s not streaming her flicks over Starbucks’ spotty wi-fi…
Watch your backs, Starbucks loafers–the people of Japan are watching you!
Source: My Navi Woman via Niconico News (Japanese)
Title image via Flickr

Swank is key! Most young Japanese part-timers wish they worked at Starbucks
Starbucks opens its second Roastery, the biggest Starbucks coffee shop yet, in Shanghai
Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
Starbucks Reserve Roastery Tokyo releases exclusive Christmas goods in Japan
Starbucks Japan asks customers to not use smartphones, laptops in its cafes for special eco event
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Eight Ways You Really, Really Shouldn’t Use a Japanese Toilet
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
We try eating nothing but emergency food rations for three progressively tougher days
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Muscly Japanese men fill stock photo site with hilarious poses in unusual settings
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Less Bang for Your Yen, Starbucks Japan Reduces Amount of Brew in Some Offerings
Limited edition ANA Starbucks bottles are available over Japan, but not in it
Starbucks Geisha coffee is expensive, elegant, has no connection to traditional entertainers
Some words about cafe camping, a bully with a comb-over, and a man in a blue sweater vest
Mr. Sato decides to go out for a cup of coffee…with a giant 20-pound Starbucks mug!
Starbucks comes to Tottori, local coffee chain’s poster compares it to Perry arriving in Japan
Starbucks Reserve Roastery Tokyo: A visitor’s guide to the biggest Starbucks in the world
Starbucks Japan releases special sakura gift packs for cherry blossom season 2020
A story of how Starbucks Reserve Roastery products always make us forget about money management
Mr. Sato orders a box of hot coffee from Starbucks Japan to our office
Starbucks: More expensive in China than Japan or America, but why?
3 reasons why you should buy this coffee drink at Tully’s instead of Starbucks in Japan
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out
8 Starbucks Hacks – Get More Bang For Your Buck
Starbucks vs. two Japanese rivals – Who makes the best matcha latte?【Taste test】
Leave a Reply