
Venture off the tourist trail and discover the hidden gems at this homegrown chain.
On 6 August, Tully’s released a special Vanilla Affogato Shake to celebrate its 28th anniversary. Being ardent fans of the home-grown coffeehouse chain, we were immediately keen to get a taste of this new celebratory beverage, but then we got to thinking… how would it compare to the affogato at Starbucks?
Tully’s tends to sit in the shadow of Starbucks a lot of the time, so we had high hopes that the Vanilla Affogato Shake might be the beverage to help nudge the chain into the spotlight. So we went out and purchased it, along with Starbucks’ equivalent, the Espresso Affogato Frappuccino, to see how they would compare.
Starting with the Vanilla Affogato Shake, we saw it didn’t look too different to its rival at Starbucks, but upon tasting it, we knew it was a different beast. Based on a vanilla-flavoured shake, the drink had espresso poured over it, allowing the gentle sweetness of the vanilla to come through, with the rich espresso acting as an accent. At the bottom of the cup was a thick coffee jelly for textural contrast, creating a delicious, easy-to-drink beverage with an irresistibly smooth mouthfeel.
▼ Now to try the affogato at Starbucks.
At 685 yen (US$4.65), this drink is slightly cheaper than the Affogato Shake at Tully’s, which is 695 yen. Once a limited-time product, the Espresso Affogato Frappuccino is now a menu mainstay due to popular demand, and when we took a sip, we immediately knew why it had become so sought after.
Designed around a ristretto shot, with dissolved brown sugar and a white mocha syrup accent, this one had a concentrated coffee flavour, but with more sweetness than the drink at Tully’s. This made it more flavourful and complex, with a wider range of sweetness and bitterness in one cup, but on the other hand, the more limited flavour profile in the Tully’s drink made it smoother and easier to drink.
The punchier flavours will definitely appeal to Starbucks fans, but the Tully’s drink will reward those who venture off the beaten path to seek it out. Not only does it contain less calories — 338 compared to 440 — but it has a mellower, smoother taste that gives you a great insight into what really appeals to local tastes. Plus, right now you can have it served in a limited-edition Bearful Hug Me Bottle, which has been released to mark the chain’s anniversary.
▼ Does this make it an annibearsary?
\今年も会えたね🐻/
— タリーズコーヒージャパン株式会社 (@Tullys_jp) August 5, 2025
✨明日発売✨
「タリーズ ベアフル ハグミーボトル(FACE)」
思わずギュッとしたくなるフォルムのリユーズボトル♪
タリーズ創業日を記念して今年も登場です!
対象4ドリンクと合わせてご提供いたします。
※単品販売ございません#タリーズ#ハグミーボトル pic.twitter.com/9GutvMhwfk
The Bearful Hug Me Bottle can only be purchased with one of the limited-edition anniversary drinks, and costs an additional 1,680 yen. There’s no cuter way to enjoy an affogato in Japan right now, so it’s worth choosing Tully’s over Starbucks this summer.
The chain might lie in the shadow of the green mermaid for much of the year, but right now it’s definitely in the spotlight with the cutest affogato in Japan. You’ll want to get in quick to try it, though, as it’s only being produced in limited numbers from 6 August, while stocks last.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Is Starbucks Japan’s new autumn Frappuccino better than the Tully’s Coffee tea shake?
Which of Japan’s main coffee shop chains is best for a caffeine-free life?
Tully’s Coffee Japan releases 8 region-limited drinks following drinks election
Starbucks vs. Tully’s — Is there such a big difference between Japan’s coffee giants?【Taste test】
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Tokyo cops arrest foreigner for suspected visa violation, don’t know what new residence cards look like
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
The adorable, delicious joy of the Totoro cream puff gift box[Taste test]
Japanese theme park adding Immersive Death Game with a “bomb collar” you have to wear
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
TKG Debate: What’s the best way to eat Japan’s beloved raw egg comfort dish?
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan releases three new peach drinks, but the real star isn’t the Frappuccino
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Starbucks’ Japanese rival Tully’s offers a sweet customization option that sets them apart
Starbucks celebrates 25 years in Japan by adding four new limited-time coffee drinks to the menu
Starbucks Japan releases a new Valentine’s Day Frappuccino…with a special dipping waffle cookie
Is Starbucks Japan’s new extra-expensive Valentine’s Day espresso Frappuccino worth the price?
Starbucks Japan vs. its two big rivals – Who’s got the best Mont Blanc chestnut sweets?
Three drinks you should try at Starbucks right now, according to staff who work there
Tully’s Coffee Japan is bringing back Harry Potter collaboration by popular demand
Starbucks vs. two Japanese rivals – Who makes the best matcha latte?【Taste test】
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Starbucks Japan brings us a Coffee Jelly and Creamy Vanilla Frappuccino this summer
Tully’s Japan reveals new lineup of sakura cherry blossom beverages, sweets and drinkware
Starbucks vs. two popular Japanese coffee shops: Where can you get the most bang for your buck?
Choc mint ice cream season hits Japan with a spectacular drinkable ice cream from Tully’s
Starbucks unveils first-ever Cola Frappuccino in Japan!