If you visit a shrine in Japan, you’re sure to find a small shack somewhere on the shrine grounds selling Omamori, special amulets for good luck or protection. These small pieces of colored cloth come in many different designs and serve various purposes. Some are meant to protect the holder while traveling, others give good luck to those taking a test. They are almost always brightly colored and are works of art in themselves. Inspired by the beauty of Omamori, one design team from Japan has created beautiful pouches and notepads that are sure to impress.
These colorful pouches are called, “Omamori Pokke” and were designed by members from Tokyo Zokei University and Hikari Orimono Ltd. and produced under the Kichijitsu brand. The Omamori you buy at shrines are usually small enough to fit in the palm of your hand, but the Omamori Pokke are large enough to hold your phone, camera, or makeup. The interior of these almost entirely handmade pouches features neon pink felt.
The Kichijitsu brand also produces another product called, “GOSHUIN notepad,” which features images of Mt. Fuji, cranes and cherry blossoms.
Traditionally, goshuin are seal stamps given to the visitors of Shinto shrines in Japan. You can see a few examples in the open notebook below. Although inspired by the practice of collecting goshuin at shrines, the beautiful Kichijitsu notepads can be used for anything you want.
Both the pouch and notepad exude Japanese elegance and either would be a lovely addition to your accessories. The notepad is sold for 2,100 yen (US$21.16) and the pouch is sold for 3,500 yen ($35.27). Both are available for sale at museum gift shops in Japan’s major cities and the Omamori pouch is also sold at online retailer Japan Store.
Images: Kichijitsu
[ Read in Japanese ]





Keep your smartphone safe in a pouch styled after Japanese Shinto/Buddhist protection amulets
KitKat Japan’s holiday chocolate is here and we (and everyone else) can’t get enough of it!
Tokyo ward looking to change lodging laws, ban more than half of its Airbnb-style rentals
Okinawa man convinced he won 700 million yen by scammers, saved by convenience store staff
Starbucks Japan unveils new Chilled Cup drinks for autumn
Mister Donut releases new sweet potato doughnuts in Japan, and we’ve ranked them from best to worst
Uniqlo’s sister brand will be waiting with Pokémon sweaters and parkas this fall [Pics]
New Transforming Business Card case brings anime mecha to Japanese work meetings
Anime magical girls grow to gigantic size with new Madoka Magica plushies [Photos]
Tokyo’s red-light district cafe lets you dine inside a real 1960s cabaret
New Japanese ice cream is Ballin, in more ways than one
Starbucks Japan proves Pumpkin Spice is NOT dead, with a new take for autumn
Kyoto temple bans visitors from wearing kimono
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
New Japanese convenience store rice balls taste like instant noodles [Taste test]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new anime calendars and diary planners for 2027
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】