Omamori
Japan has tens of thousands of shrines and even more omamori amulets, but is it OK to stock up on multiple blessings?
The historical reason this shrine in the heart of the city is becoming a must-visit for idol fans.
Characters from Yakuza, Virtua Fighter, and Sonic the Hedgehog want to give you a boost on test day or in your job interview.
We’ll give you a hint: this vending machine will provide you divine protection while on the go.
Over 40 handcrafted designs to choose from, many made with thousand-year-old Fujiyama-ori tradition.
Phone accessories come embroidered with declarations of protection against online flaming and low batteries.
A Buddhist temple in Tokyo is now offering custom-made omamori charms, and their brilliant colors and designs are…well, nothing short of “charming”!
If you visit a shrine in Japan, you’re sure to find a small shack somewhere on the shrine grounds selling Omamori, special amulets for good luck or protection. These small pieces of colored cloth come in many different designs and serve various purposes. Some are meant to protect the holder while traveling, others give good luck to those taking a test. They are almost always brightly colored and are works of art in themselves. Inspired by the beauty of Omamori, one design team from Japan has created beautiful pouches and notepads that are sure to impress.















A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Japan’s most popular curry rice restaurant chain, Coco Ichibanya, might be for sale
Finally! Japan’s big three convenience store chains announce rice ball price reductions
One Piece Day 2026 brings new art, music, and new cast announcements
Japan Railways announces unlimited-ride train pass for fall travel
Studio Ghibli unveils new anime calendars and diary planners for 2027
Onsen Egg Bukkake Udon Ice Cream makes us rethink everything we thought we knew about sweets
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
One Piece Day 2026 brings new art, music, and new cast announcements
Japan Railways announces unlimited-ride train pass for fall travel
Studio Ghibli unveils new anime calendars and diary planners for 2027
Onsen Egg Bukkake Udon Ice Cream makes us rethink everything we thought we knew about sweets
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart joins forces with legendary sumo wrestler Chiyonofuji for new Convenience Wear collection
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
Beautiful 785-step Japanese shrine sando stairway walk is one very good reason to visit Kagawa
Flock to Tomarigi, the viral app that lets you perch in over 1,000 spots throughout Japan
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Lawson convenience store opens its first mobile, trailer-style location in Japan
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution