
Readers of our site may be aware that a fair number of our articles involve collaborative items featuring cute mascot characters, including the lovable rabbit, My Melody. Well, here’s another gem of a character product that we think will make many of you squeal with delight!
Now, while My Melody may not be involved in as nearly as many business ventures as fellow Sanrio character and cat-of-all-trades, Hello Kitty, you have to admit she’s done quite well for herself since her creation in 1975. This time, especially for Valentine’s Day, she’s turned herself into something that’s sweet and melts in your mouth — and it’s not ice cream!
Yes, My Melody has teamed up with popular Japanese confectioner Goncharoff to come up with some special Valentine’s chocolate gifts, and they look absolutely amazing! In Japan, it’s customary for women to give men gifts of chocolate on Valentine’s Day, either as expressions of love or appreciation, but with chocolates like these, you may be tempted to keep the entire package for yourself instead of giving it away.
As you can see from the pictures, there are chocolates in the shape of My Melody as well as those with intricate colorful images printed on the surface.
▼There are several different gift packages, including a nine-piece set priced at 945 yen (US$9) …

▼ … and even one that comes in an illustrated metal container that can also be used as a pencil-case (735 yen [$7])!

Not surprisingly, these irresistibly cute chocolates have proven to be extremely popular, and although it hasn’t been very long since they went on sale, they now unfortunately seem to be sold out online. But sold out or not, the chocolates looked so exquisite, we just had to share the pictures with you!
Oh, and for all of you chocolate lovers out there, with Japan set to go on a chocolate frenzy leading up to Valentine’s Day, there’s a good chance we’ll have a few more chocolate-related stories to bring to you in the near future, so stay tuned!
Original Article by: Usagi Yumeno
Source: Goncharoff, Daimaru Matsuzakaya online shop
Top Image: Daimaru Matsuzakaya online shop
[ Read in Japanese ]

Theory that Sanrio’s My Melody played jump rope with a wolf’s intestines freaks the Internet out
Mother of Sanrio character My Melody gets flak online for dispensing horrible love/life advice
Tokyo Chocolate Round-up: 2015 Valentine’s Day! 【Photos】
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Starbucks Japan releases new Ruby Chocolate Frappuccino for Valentine’s Day
Ramen restaurant in top Tokyo tourist neighborhood skips price gouging, but how does it taste?
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
“Online streamer” tops dream job poll for young Japanese kids, older kids not so interested
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
Can you make butter by running with a pouch filled with cream? Let’s find out[Taste test]
Hey, Japanese taxi driver! Take us to the best sakura site in Yamanashi Prefecture!
Studio Ghibli adds folding fans to its anime specialty store in Japan
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tired of chocolate? Try celebrating Valentine’s Day with … tofu!
Say “I love you” with exclusive Sailor Moon gifts this Valentine’s Day
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Happy Virus-times! How has the pandemic affected Japan’s chocolate budget for Valentine’s Day?
Sales of My Melody merchandise featuring Sanrio character’s mom’s life advice get cancelled
Gear up for Valentine’s Day with this lipstick…chocolate!
This Valentine’s Day, wow your special someone with boozy samurai warlord chocolates!
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
What will 2021 mean for Valentine’s Day in Japan? Survey asks teens their chocolate plans
Krispy Kreme takes aim at Mister Donut with new doughnuts for Valentine’s Day
A parade of Sanrio characters celebrate Cat Day over Twitter with cat ears and more
Starbucks Japan’s new Valentine’s Day Frappuccino is a saucy nod to a Japanese tradition
Han Solo and other Valentine’s Day chocolates we weren’t lucky enough to get
In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Udon wanna make a mistake – be my Valentine!
Amazing Chocolate tools a perfect fit for Japanese Valentine’s Day