A while back, I’d been struggling for months with an old laptop that took a solid 30 minutes to start up each morning. My repeated attempts to rectify the problem, using the most advanced electronics trouble shooting techniques known to me (hurling every curse word I knew in both English and Japanese at the screen), only proved successful in cutting the waiting time down to 29 minutes, unfortunately.
Eventually, I bit the bullet and bought a new laptop. Despite my lovely and crafty wife talking the salesman into a 3,000 yen (US$30) discount, it was still the most expensive thing I’ve ever bought. Not that I’m complaining of course. It works great, and since almost all of my work, in-home entertainment, and overseas correspondence is done through my PC, my life is honestly better for having purchased it.
You can’t always count on being completely satisfied every time you drop a giant wad of cash on something, though. Japanese women’s Internet portal My Navi Woman recently released the results of its survey on working women’s biggest expenditures, and whether or not they got hit with a dose of buyer’s remorse afterwards.
It’s no surprise that fashion accessories had a strong showing on the list, compiled from responses from 299 women aged 22 to 34.
“The most expensive thing I’ve ever bought was the Cartier watch I treated myself to when I turned 30,” answered a 32-year-old executive assistant. “It cost about 450,000 yen (US $4,285), but I like it so much I wear it every day. You don’t often get a chance to buy something like that, so I’m glad I did.”
While there’s no arguing that’s an awful lot to pay for something with no function other than telling time (which the cell phone we’re sure she usually has on her can also do), many people feel secure buying brand-name items like this because of the assumption that they’ll be able to get a lot of use out of a long-lasting, quality product. This plan hits a bit of a snag when circumstances prevent you from using it for five days out of the week, though.
“I spent about 220,000 [$2,132]on a Louis Vuitton bag,” began a 28-year-old sales representative. “When I bought it, I was really happy with it, but then I noticed someone else in my section at work already had the same bag! One time I tried bringing it to the office without drawing attention to it, but I felt like everyone was judging me, and I really wish I’d chosen a different purse.”
▼ The old adage is true. Woman walks into a room, sees another woman in the same outfit, and thinks “Oh God, I have to go change!” Man sees another man in the same outfit, and thinks “Thank God, I wore the right clothes!”
A 26-year-old logistics company employee went with a more artistic choice. “The flute I play now cost 500,000 yen [$4,846], but it’s a sterling silver one made by Muramatsu, just like I’d always wanted,” she explains. “They say flutes only last about eight years, but that’s how long I’ve been using this one, and it still sounds great.”
Some people are more concerned with visual beauty than aural, however, such as the 31-year-old IT professional who shelled out a hefty sum for liposuction. “I did it just twice, but the total was 1,100,000 yen [$10,661]. I’m sort of satisfied, but I’ve already started gaining the weight back.”
▼ At least gaining weight isn’t expensive, due to the favorable yen-to-calorie ratio of donuts.
Easily among the most expensive responses was the one from a 32-year-old who works in the sales department of a food and beverage company: a condo. “It was pre-owned, but still set me back 19,800,000 yen [$191,906]. I’m really glad I bought it, though. My commute to work is really easy, and my monthly payment is about half of what I spent renting a place before.”
Experts say that people who spend money on experiences tend to be happiest, and this held true for a 30-year-old who works in broadcasting and took her mother with her on a trip to New York. “We went around Christmastime, and I spent about 300,000 yen [2,907] paying for everything for both of us….Even now my mom gets excited talking about the time we spent together there.”
▼ Considering that two round-trip air tickets from Tokyo to New York in December can easily cost 300,000 yen by themselves, we’re as impressed with her bargain-hunting skills as her generosity.
Another case of money well spent is the 30-year-old machinery sales rep, who parted with 2,000,000 yen [$19,384], in cash, to study abroad. “I was just 24 then, so it took a lot of courage to spend so much. I don’t regret it at all though, because the time I spent overseas made me who I am today.”
There are no absolutes in the connection between spending and happiness, however, and not everyone looked back so fondly on how much money they’d burned through in an attempt to create priceless memories.
“The most I ever spent at one time was for a night of drinking at a host club,” says a 33-year-old insurance company employee, who declined to give the exact amount. “Of course I regret it.”
▼ We look forward to the follow-up survey, “Biggest Expenditures by Host Club Workers”
Source: Nico Nico News

Japanese Women Short On Cash Uses Smartphone Games to Lure Men Into Paying for Food Expenses
Funny Dachshunds and gyoza dresses – Korean retailer’s unique item names tickle our funny bone
Japanese website is selling a pair of plain beige panties for almost $900,000
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Nagoya’s dark-red miso has continued to capture tastebuds for generations
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
What’s on the all-you-can-drink menu at Denny’s Japan? 【Family Restaurant Drink Bar Showdown】
Sanrio lucky bag gives you cute My Melody and Kumori merch, all your money back in burgers coupons
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
This is Japan’s, and the world’s, first capsule hotel, and you can still stay there
Studio Ghibli unleashes Turnip Head on the world
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
7 great places to see Mt. Fuji from without having to climb it
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
High-end Japanese farm wear now available for public consumption
Japanese underwear promises to be extra comfortable from being hung in Hawaiian air for two days
What item would you buy at Uniqlo if you had five minutes and a limitless budget?
Idol singer from Keyakizaka46 says she’s now working as a Tokyo bar hostess
Sayonara, stadium! Tokyo tosses out design for 252 billion-yen Olympic site, starts from scratch
“Business Nail” – the latest trend among young Japanese businessmen looking to get ahead
Female convenience store clerk accidentally fends off robber in Tokyo with two simple words
Tokyo ranked as most expensive city in the world for expats, three other Japanese towns in top 10
28 things that surprised SoraNews24’s Japanese founder on his trip to San Diego
Here’s why you should be careful when buying a coffee cup from Japan’s 100 yen stores
We test the mayonnaise hair pack, plus give vegetable and olive oil a shot, and the winner is…
Man forgets wallet with 2.8 million yen in cash on Japan’s busiest train line
Are separate shampoos key to a successful relationship in Japan? Some women think so
Leave a Reply