One of the biggest restaurant trends in Japan over the last two decades has been a steady erosion of the image that delicious food equals high prices, and vice-versa. These days, there are some real bargains to be found for those willing to do a little searching, particularly at lunch.
The afternoon dining market has gotten so competitive that often you can get an amazing meal plus change for the 1,000-yen bill you use to pay for it, which is exactly what you get with this gigantic tuna sashimi bowl.
The tabletop marvel can be found at the Tokyo restaurant Firebird, which bills itself as a “sushi bistro.” Officially dubbed the maguro nosesugi don (“rice bowl with too much raw tuna on it”), it’s such a massive amount of ordinarily pricy fish that it’s said some people mistake it for a heaping helping of much cheaper strawberry-syrup covered shaved ice when they first glance at it.
But as insane as the amount of sashimi is, the price is shockingly reasonable, at just 800 yen (US $7.75) for this lunch-time-only set, which also gets you a salad and a couple of sides.
Japanese Internet commentators were as shocked as we were by the decadence on display.
“I want this.”
“Where is the bowl and rice?”
“You know, there’s this thing called moderation.”
“That’s way too big. Do they serve whatever’s left over to the next person to order one?”
“If my stomach is up for the challenge, I’d love to give this a try.”
“No way I could finish all that.”
Some have also expressed wonder at how the pile of tuna retains its structural integrity, given the naturally slippery nature of fish. One theory that’s been offered is that patches of rice are used to hold the layers in place, but we can’t make out any such trickery in the photos above.
In any case, we’re gluttons, not structural engineers. The only question that matters to us is, “Do we want to eat that?” and in this case, the answer is an unqualified yes.
Restaurant information
Firebird
Address: Tokyo-to, Koto-ku, Toyo 2-5-18 First floor
東京都江東区東陽2-5-18 1F奥
Open 11:30 a.m.-2:30 p.m., 5 p.m.-12 midnight
Website
Source: Byokan Sunday

Maguro mountain! Giant sashimi bowls of this Ginza restaurant are even bigger than promised
Tokyo’s super-secret-location sushi restaurant has a stand-up sister shop that’s open to all
Salmon katsudon? Tokyo restaurant’s specialty is like a deep-fried sashimi lunch【Photos】
Brand-new salmon sashimi bowl joint in Tokyo’s Harajuku is perfect for hungry fashion fans, bears
Matsushima restaurant offers all-you-can-eat sashimi in as many ways as you can dream it【Photos】
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tired of city life? Try out Japanese rural life for a few days on an active volcano in Kagoshima
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Bandai looking to introduce Japanese government ID checks for admission to card game events
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Yakiniku without the niku? New Tokyo restaurant applies yakiniku concepts to sashimi-grade fish
This Japanese restaurant chain’s triple-decker sushi bowls are a crazy feast for the eyes/stomach
Tokyo University campus has its own sushi restaurant where great dining meets higher education
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Beef and sashimi in the same rice bowl: Brilliance or blasphemy? We find out【Taste test】
Semi-secret Shinjuku sushi lunch is a great way to get your fish fix for cheap in central Tokyo
Non-tourist trap fish market in northeastern Japan captures our hearts with amazing sashimi
Wasabi and sashimi bagels on sale now in Japan! We buy some and invent the Japanese dip sandwich
The other side of Shibuya Station has a great restaurant for trying tamagokakegohan
Japan’s new restaurant is reeling in customers with its all-you-can-eat sashimi experience
Why does this sushi restaurant serve raw tuna in an ice cream cone?【Taste test】
Tokyo restaurant offers amazing sushi lunch deal for less than 5 bucks
We try all-you-can-eat sushi for less than $8.50 at a restaurant in Tokyo’s Chiyoda Ward
Tsukiji alternative – Tokyo has a second fish market, and it turns out it’s awesome too
Towering piles of sushi are waiting for you at this awesome Tokyo restaurant 【Photos】