
Who hasn’t had a daydream about being the best in the world at something? Unfortunately, most of us have already missed our chance to set the Guinness World Record for youngest professional drummer, yet are still a couple decades away for breaking the mark for oldest competing gymnast.
Thankfully, there are accomplishments that aren’t age sensitive, such as the world record for longest relay of people feeding each other, which is exactly what a group of teamwork-minded snack food enthusiasts got together to attempt in Tokyo.
Of course, cost is a factor when you’re trying to set a food-based record, so such an endeavor would require a sponsor. This is where Glico, maker of Japan’s most popular chocolate-coated pretzel stick, Pocky, comes in. The snack maker served as organizer for the event, plus supplied the many, many boxes of Pocky and its salty corporate sibling Pretz that would be needed for practice runs and the official record attempt.
Volunteering to be one of the 252 participants was friend of RocketNews24 Sato the Reporter, who shares a last name, but not an identity, with our own correspondent Mr. Sato.
▼ Sato the Reporter
Honestly, we were a little surprised that Sato the Reporter had any interest in the event, since to put things delicately, he’s not ordinarily the most enthusiastic guy (we blame his living quarters for his often sullen demeanor). So when he actually got fired up and said, “I totally want to help set a Guinness World Record!” we figured we should send a photographer along to document this rare phenomenon.
The participants gathered in Shibuya on March 23. While the official record attempt would take place outdoors, in front of the famous statue of heartbreakingly loyal dog Hachiko, the day started with a lengthy practice session.
▼ Guinness dispatched two officiators to verify the record attempt was legit.
Feeding someone a stick of Pocky or Pretz doesn’t exactly require brain surgeon-like hand-eye coordination, nor do you need bomb squad-caliber nerves of steel to do it successfully. That said, no matter what the process, getting 250-plus people to repeat it flawlessly it easier said than done, and multiple practice attempts had to be restarted because someone dropped the ball by dropping their food.
Still, the Guinness officials weren’t going to stick around forever, and eventually it was time to head outside for the official attempt.
The participants lined up in the plaza next to Shibuya Station, then one by one, ascended the steps to the stage where they took a stick from the person in front of them, then passed another to the next man or woman in line.
The first hundred passes went off without a hitch, as one pair after the next successfully handed off their snacks.
As the group passed the 200 mark, tension began to build among the crowd. It’s hard to imagine anyone feeling much more pressure than Sato the Reporter, though, since he’d been chosen for a critical role. Assigned the 251st position in line, the solemn responsibility of the final pass rested squarely on his shoulders.
▼ Since all eyes would be on him, it’s a good thing that he was dressed nicely.
▼ Just a few more to go…
▼ Finally, Sato the Reporter steps onto the stage, and receives his Pretz stick.
▼ And now, the moment of truth….
▼ Success!
And just like that, the assembled team had earned their place in the record books, joining fellow Japanese record holders Kazuhiro Watanabe (tallest Mohawk) and Asako Kanda (largest Hello Kitty merchandise collection). Even more impressive, they actually managed to make Sato the Reporter smile, which we say is every bit as tough as setting a Guinness World Record.
Photos, video: RocketNews24
[ Read in Japanese ]

























Pocky & Pretz Day 2012 Hopes to Break World Record and More
The Results are in! Did The Pocky Day Challenge Defeat iPhone5 for Guinness World Record?
Saying “Pocky” found to make better smiles than other smile words like “cheese” and “spaghetti”
The battle over 11/11 is underway in Japan: Pocky vs every other business
Learn how to crush walnuts with your butt from Japan’s Guinness World Record holder【Video】
Survey finds that one in five high schoolers don’t know who music legend Masaharu Fukuyama is
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Development of Puyo Puyo puzzle game for use in nursing homes underway
Tokyo Metro adds platform display showing where least crowded parts of the next train will be
Naruto and Converse team up for new line of shinobi sneakers[Photos]
10 crazy pizzas from Japan
Conan O’Brien sits down for a traditional kaiseki meal with Jordan Schlansky in Japan 【Video】
Mars Japan releases first-ever Japanese-themed M&Ms with princess and samurai characters
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Happy Pocky Day! Japan celebrates with huge towers and crazy art featuring the beloved snack
Guinness World Record-breaking strawberry found in Fukuoka and it’s delicious
Japanese company sets world record for largest karinto baked sweet and yes, it looks like this
The shape of Pocky is now legally trademarked in Japan
Taste testing popular Korean and Japanese snacks that look similar: Pocky vs. Pepero
178 People named Hirokazu Tanaka break record for largest gathering of people with same name
107-year-old Japanese sisters are oldest twins in the world, according to Guinness World Records
90-year-old Japanese gamer grandma breaks world record, praises Grand Theft Auto 5【Video】
Hokkaido potato growing town sets Guinness World Record for world’s biggest croquette【Video】
Get a behind-the-scenes look at how Pocky is made in this short clip of the Glico factory 【Video】
Japanese love hotel makes plans to apply for Guinness World Record
Japanese baseball star takes on world record with a paper plane
Tokyo Disneyland and Disney Sea are getting their own exclusive Pocky
Kanna Hashimoto wins Guinness World Record for getting tissues really fast