As a sign of China’s continuing integration into the global community, the country’s long-standing ban on video game consoles was lifted last year. This doesn’t mean Chinese gamers are free to enjoy all that modern gaming has to offer, as censorship regulations mean certain types of content aren’t allowed.
Some of the problem areas are nebulously defined, such as restrictions on games that “besmirch the image of China” or “intentionally blacken the image of the Chinese army.” A possible upcoming addition to the list of punishable offenses is a little easier to understand: no more video game characters wearing bikinis.
A recent report by the Guangzhou Daily, the official news service of the Guangzhou municipal party committee, says that a number of online game developers recently received notices from the authorities warning them about restricted content for video games.
As in many other countries, China’s most lucrative established gaming demographic is young males. Also, as in many other countries, young Chinese males enjoy looking at scantily-clad women.
As a result, one of the easiest ways to pump up sales for your new game is by featuring a nearly non-stop parade of female flesh. That gateway to success may be slamming shut, though, as the Guangzhou Daily says the notice the developers received informed them that “Game characters wearing bikinis or shorts are prohibited.”
We’re guessing video game characters with bikini tops and shorts would be out too, as a “two wrongs don’t make a right” sort of thing.
The wording, which also states that “Exposing sensitive parts of the body is not allowed,” doesn’t seem to specify whether the ban is only for female characters wearing such attire, or if guys scandalously naked from the knees down are also considered an affront to public morals. If so, it seems like this would be a major roadblock for several sports titles.
▼ My God, have they no shame!
▼ Hmm….do the guys with knee-high socks get a pass?
Oddly enough, while shorts, regardless of length, are a no-go, apparently skirts are A-OK. We also don’t spot anything in the notice that prohibits one-piece bathing suits, either. By that logic Koei Tecmo should be able to sell copies of its sports/swimsuit ogling simulator Dead or Alive Xtreme Beach Volleyball, as long as it recodes the wardrobe selection to make it look like the game is set in the mid 1980s.
The notice, which went on to inform developers that “Bodily touching between men and women in games is completely prohibited,” prompted the following musings from Internet users in Japan:
“Wait, men and women can’t touch each other? There go fighting games.”
“Is Mario not allowed to save Peach, then?”
“Does this mean no more bikini breastplates in Chinese online RPGs?”
“I’m glad I was born in Japan.”
“I think Japanese game companies should clean up their act and produce less sexually-themed content, too.”
“So….gay and lesbian touching is OK?”
We realize software publishers have probably been left reeling by the announcement and potential loss in revenue. That said, there’s no business crisis that isn’t also an opportunity, and by jumping through the dual loopholes that seemingly allow same-sex touching and non-midriff exposing swimwear, there’s the chance to make even more money off the lucrative young male gamer market by greenlighting production of a new game that incorporates both those elements. We’ll even be so bold as to suggest a title: Lesbian One-Piece Tickle Fighter.
Source: Jin
Insert images: Meristation, Just Push Start



China announces new three-hour-a-week video game limit for kids
Gamers rejoice! China temporarily lifts 14-year ban on foreign video games consoles
Chinese Communist Party tries to spit the straight skinny in its rap about China, Taiwan 【Video】
Chinese teenager wows the Internet with his awesome fight-scene animation【Video】
Lawyers say Japanese video game ban for kids violates constitution, call for abolition
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
KFC Japan’s “The American Burgers” include a pile of guilt
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japanese government to allow desecration of flags on kids’ meals
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Chinese man tries to smuggle turtle through airport security by disguising it as a hamburger
Man in China says he likes Pokémon’s Team Rocket on social media, company makes him issue apology
It’s official! The Sony PlayStation is coming to China
Japanese prefectural government passes video game ban limiting kids’ daily play, smartphone time
Chinese mom thinks airline’s toilet is too small, makes her son poop in the rear cabin
Taiwanese crane games with bikini women inside spark controversy【Video】
【TGS 2012】 Where Have All the Chinese Gone?
We ventured into a hidden gem of a Chinese Internet cafe in downtown Tokyo【Pics】
Upcoming Chinese drama criticized for copying video game series Assassin’s Creed
Chinese social media game features a host of familiar western celebrity faces
New toothpick crossbow toy from China is so dangerous, it’s already banned 【Video】
Does Tokyo need a legal limit on kids’ video game playing time? Governor gives opinion
Monster Hunter movie gets pulled from Chinese theaters in less than a day over “knees” pun
Free anime-style adult video game being given away to keep people inside in virus outbreak China
“2D vs. Katana” exhibition shows off recreations of swords from anime and video games in Osaka