
Few who have not visited the country would ever imagine that Japan is practically overrun with bakeries. When people think of food in Japan, they usually think of things like rice, sushi and ramen, but the truth is, while Japanese supermarkets may not carry anywhere near as many varieties of bread as those in the West, dedicated bakeries can be found all over city centres, with pretty much every station, shopping mall and supermarket having its own shop or dedicated corner offering up freshly baked pastries, and the variety is astounding.
Check out this video to see 30 typical pastries available at Japanese bakeries.
You may be thinking that this kind of selection would only be found at larger bakeries, but even smaller stores in Japan offer a vast number of unusual treats, from milk tea-flavoured scones and melon pan to shrimp croissants and cheesy salmon roe slices. There’s often too much to choose from, and you’ll see shoppers wandering up and down with a tray and tongs in hand for five or ten minutes at a time deciding what to get.
That said, having lived here for roughly eight years now and eaten at more than my fair share of bakeries, I can’t help feeling that while Japanese pastries are pretty good, the country’s take on bread is pretty awful. There is indeed a phenomenal amount on offer, and I’ll never say no to a cheeky doughnut or warm chocolate scone when it’s placed in front of my face, but when you come from a country where bread is a staple, it’s a shock to find so many bakeries here in Japan that, for all their sweet pastries and exciting cakes, don’t offer a single decent loaf of bread.
▼ Typical “shokupan” loaves in Japan. Frankly, my queen would not be amused.
In desperate need of a wiener roll with squiggles of tomato ketchup? Japan’s got you covered. A ham and cheese slice with light, flaky pastry? No problem. A doughnut filled with anko sweet bean paste? You’ll be practically tripping over them in Japan.
But if you happen to need a good-quality loaf of seeded, whole-wheat, non-sweetened bread for your morning toast? Soft white rolls that don’t already have butter or raisins in them? Some hamburger buns for your barbecue? Good luck with that.
In short, Japan is very much a nation of pastry lovers, and you’ll never struggle to find a bakery in the city. But when the novelty wears off and you’re in need of a nice granary roll for your turkey sandwiches, unless you’re prepared to go out of your way to find it or pay through the nose for it, you’re probably going be disappointed.
Ganbatte, Japan. You’re so tantalisingly close to being a true bread lover’s paradise.
Source: YouTube
Inset image: Livedoor News


7-Eleven Japan powers up even more with new baked-in-store breads and pastries【Taste test】
People in Japan go crazy for bunny bread loaves from new Tokyo bakery
How to buy Japan’s adorable, delicious cat-shaped bread【Photos】
This Tokyo bakery gives its curry bread a special Aomori ingredient for a one-of-a-kind taste
A visit to Japan’s adorable cat bread cafe to try their trendy new cat cream bun【Photos】
Kyoto temple bans visitors from wearing kimono
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
Japan’s first fall color forecast for 2026 is here!
German woman rescued from Mt. Fuji after suffering altitude sickness symptoms, hiking to peak anyway
American tourist in Japan arrested on charges of attempted murder and arson
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Solo travel in Japan: $3 all-you-can-drink deal at this conveyor belt restaurant is a fun time for one
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Mini CRT-lookalike Final Fantasy figurines are awesome pixel art music boxes [Video]
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan’s sakura cat-shaped bread, too cute to wait for the cherry blossoms to open, is on sale now
Japan’s heart-melting, mouthwatering cat-shaped bread can now be ordered online【Photos】
Retired sumo champion swaps loincloth for a baker’s apron and their bread wows us 【Taste Test】
We try out a revolutionary product: long, looooong Japanese sandwich bread【Taste Test】
Did Mr. Sato just discover Japan’s longest bread?
New adorable Osaka foodie destination, Chiikawa Bakery Osaka, opening soon with crazy ramen bread
Japan’s pre-sliced cat-shaped bread: The greatest thing since non-kitty sliced bread
Matcha meow! Green tea cat-shaped bread going on sale in Japan
Cat-shaped Japanese bread coming to Tokyo!
SoraNews24’s Mr. Sato buys bread as big as his head at world’s biggest Starbucks
Japan now has Mt Fuji bread!
Want bread? You’re sure to find something you like in this wide and unique selection!【Video】
We try a Japanese bread named after a calligraphy ink stick
2017 World’s Best Pastry Chef Dominique Ansel offers floating cakes and more at new Ginza store
Godiva’s Tokyo bakery finally adds the king of Japanese bread: melon bread!