
Ice cream is one of those foods that is so delicious, people tend to eat it year round regardless of the plunging temperatures around them. So for the past 15 years, Häagen-Dazs has been releasing special fall/winter flavors in Japan, such as the extremely popular rum raisin. But this year, the beloved ice cream maker has an azuki bean-flavored variety coming out in early October, and Japanese netizens are already clearing out space in their freezer to stock up.
While bean-flavored ice cream may not sound like the most appealing thing in the world to some, azuki beans are a mildly sweet red bean that much of Japan and East Asia use in traditional desserts. Azuki enthusiasts have even been able to get their bean fix at 7-Eleven or Krispy Kreme.
Häagen-Dazs said that their “Nagomi Azuki” ice cream is a “mellow blend” of mildly sweet ice cream, sweet bean jam sauce and, of course, azuki beans. It will be available in stores around Japan on October 6. Although Häagen-Dazs has released a green team and azuki bean ice cream flavor in the past, this will be the first time for a purely azuki bean-flavored variety and netizens are beyond excited to try the new flavor.
“Azuki bean ice cream?? I don’t even have words to describe my happiness.”
“I don’t even eat a lot of ice cream, but I’m going to make an exception for this one!”
“There’s no way I’m missing out on azuki bean ice cream.”
And for those ice cream fans who cannot wait until October 6, Häagen-Dazs will start selling their famous rum raisin ice cream on September 22. For many rum raisin lovers, this time of the year is like Christmas as they’ve come to expect that Häagen-Dazs will be releasing this “limited edition” flavor every year. The company describes the ice cream as a “full-bodied and smooth,” highlighted by an “aromatic rum flavoring” and “specially-selected California raisins.”
▼ And up close look at the rum raisin that drives Japanese ice cream lovers crazy

Unfortunately for some ice cream fans, these two flavors only come in the smaller 110-ml “minicup” size. Häagen-Dazs hasn’t announced any plans to sell them in larger sizes, much to the annual disappointment of some rum raisin fanatics. Are you one of those annual Häagen-Dazs rum raisin connoisseurs that wait for this time of the year to have your favorite ice cream treat? Or are you waiting to get your hands on that delicious, and very Japanese, azuki bean flavor?
Feature image: Facebook (HaagenDazJP)
Source: Fashion Press

Häagen-Dazs’ Matcha Azuki Kuromitsu Japonais ice cream blends green tea, red bean, black syrup
Another Japan-meets-ice cream creation from Häagen-Dazs — this time it’s strawberries and azuki!
Creamy and naughty: It’s Haagen-Dazs Japan’s New York Cheesecake Rum Raisin ice cream!
New Japanese-style Häagen-Dazs brings us chestnut and azuki red bean ice cream this fall
Anime ice cream — Häagen-Dazs Japan releases beautiful shojo-style anime ad【Video】
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Act of Japanese kindness touches one man’s heart, provides hope for elevator etiquette
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
‘Josou’ specialist Naoko Tachibana opens crossdressing photography retrospective in Tokyo【Photos】
Why doesn’t Japan hate America for dropping the A-bombs?
Cat cosplay collars form Japan turn your kitty into Sailor Moon in everything but name【Photos】
Demon Slayer anime studio creates crossover video with Major League Baseball【Video】
How to make a lucky sushi roll with KFC fried chicken skin【SoraKitchen】
Domino’s Pizza is offering a Sakura Pizza for cherry blossom season
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
Japanese women sound off on their minimum height requirements for a husband【Survey】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Häagen-Dazs Japan unveils its next unusual ice cream flavour: orange sweet potato
Häagen-Dazs announces their new Japonais flavour for 2016
Häagen-Dazs’ new azuki matcha ice cream sandwich: tastes great, so messy it can resemble roadkill
Japan gets Häagen-Dazs Purple Potato ice cream for a limited time
Häagen-Dazs’ triple cherry blossom mochi ice cream promises Japan an early taste of spring
New Häagen-Dazs ice cream: Salty Vanilla and Caramel and Japonais Black Syrup Kinako Red Bean
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs Japan brings out Yuzu Blanc Manger ice cream for a limited time this summer
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn
We visit the Häagen-Dazs pop-up cafe in Tokyo for limited-edition ice cream desserts and drinks
Häagen-Dazs adds new Matcha Cheese Cookie ice cream to its Decorations series in Japan
Leave a Reply