
Ice cream is one of those foods that is so delicious, people tend to eat it year round regardless of the plunging temperatures around them. So for the past 15 years, Häagen-Dazs has been releasing special fall/winter flavors in Japan, such as the extremely popular rum raisin. But this year, the beloved ice cream maker has an azuki bean-flavored variety coming out in early October, and Japanese netizens are already clearing out space in their freezer to stock up.
While bean-flavored ice cream may not sound like the most appealing thing in the world to some, azuki beans are a mildly sweet red bean that much of Japan and East Asia use in traditional desserts. Azuki enthusiasts have even been able to get their bean fix at 7-Eleven or Krispy Kreme.
Häagen-Dazs said that their “Nagomi Azuki” ice cream is a “mellow blend” of mildly sweet ice cream, sweet bean jam sauce and, of course, azuki beans. It will be available in stores around Japan on October 6. Although Häagen-Dazs has released a green team and azuki bean ice cream flavor in the past, this will be the first time for a purely azuki bean-flavored variety and netizens are beyond excited to try the new flavor.
“Azuki bean ice cream?? I don’t even have words to describe my happiness.”
“I don’t even eat a lot of ice cream, but I’m going to make an exception for this one!”
“There’s no way I’m missing out on azuki bean ice cream.”
And for those ice cream fans who cannot wait until October 6, Häagen-Dazs will start selling their famous rum raisin ice cream on September 22. For many rum raisin lovers, this time of the year is like Christmas as they’ve come to expect that Häagen-Dazs will be releasing this “limited edition” flavor every year. The company describes the ice cream as a “full-bodied and smooth,” highlighted by an “aromatic rum flavoring” and “specially-selected California raisins.”
▼ And up close look at the rum raisin that drives Japanese ice cream lovers crazy

Unfortunately for some ice cream fans, these two flavors only come in the smaller 110-ml “minicup” size. Häagen-Dazs hasn’t announced any plans to sell them in larger sizes, much to the annual disappointment of some rum raisin fanatics. Are you one of those annual Häagen-Dazs rum raisin connoisseurs that wait for this time of the year to have your favorite ice cream treat? Or are you waiting to get your hands on that delicious, and very Japanese, azuki bean flavor?
Feature image: Facebook (HaagenDazJP)
Source: Fashion Press

Häagen-Dazs’ Matcha Azuki Kuromitsu Japonais ice cream blends green tea, red bean, black syrup
Another Japan-meets-ice cream creation from Häagen-Dazs — this time it’s strawberries and azuki!
Creamy and naughty: It’s Haagen-Dazs Japan’s New York Cheesecake Rum Raisin ice cream!
New Japanese-style Häagen-Dazs brings us chestnut and azuki red bean ice cream this fall
Anime ice cream — Häagen-Dazs Japan releases beautiful shojo-style anime ad【Video】
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Are Japanese convenience store sandwiches scamming us with their fillings?
Game of Jenga filled with high-grade whiskey goes on sale in Japan for nearly 2 million yen
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Japanese convenience store sandwiches get extra protection from new business backpack
Pizza Hut Japan’s new ie-kei ramen pizza is here and weird, but is it tasty too? [Taste test]
Ghibli Park opens final area to first visitors, with stunning new attractions and shops 【Videos】
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
The top 10 graduation songs in Japan as chosen by current Japanese high school students
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Häagen-Dazs Japan unveils its next unusual ice cream flavour: orange sweet potato
Häagen-Dazs announces their new Japonais flavour for 2016
Häagen-Dazs’ new azuki matcha ice cream sandwich: tastes great, so messy it can resemble roadkill
Japan gets Häagen-Dazs Purple Potato ice cream for a limited time
Häagen-Dazs’ triple cherry blossom mochi ice cream promises Japan an early taste of spring
New Häagen-Dazs ice cream: Salty Vanilla and Caramel and Japonais Black Syrup Kinako Red Bean
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs Japan brings out Yuzu Blanc Manger ice cream for a limited time this summer
Häagen-Dazs Japan releases mochi rice cake covered ice cream with green edamame soybean topping
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn
We visit the Häagen-Dazs pop-up cafe in Tokyo for limited-edition ice cream desserts and drinks
We try Häagen-Dazs Japanese-style — and the rich sweetness makes us swoon!【Taste Test】