
We recently dug into a plate of bright blue curry inspired by Dragon Quest’s mascot monster (and almost motor vehicle), slime. It tasted surprisingly great, but what if blue’s not your color or you’re in the mood to dine on something with a more traditionally feminine hue?
If that’s the case, how about some pink curry instead?
Shortly after the aforementioned slime curry appeared in our offices, we also received shipment of our Pink Kirei (“Pink Beautiful”) curry, which had come all the way from Tottori Prefecture. The eye-catching roux comes courtesy of the equally flamboyantly named tourism promotion company Brilliant Associates and local café Oenoki-an.
Tottori City is also home to Jinpukaku, a French Renaissance-style manor house that was built in 1907. Like any proper sightseeing attraction in Japan, Jinpukaku has spokescharacters, in this case the Four Regal Sisters.
Such elegant ladies deserve fittingly feminine fare, and thus the pink curry was born. It owes its unique color to the beets used in making the roux, so at first we were expecting a deep, borscht-like shade.
What we got inside was a bright pink which would be perfect for painting the walls of your newborn daughter’s nursery, with a few noticeable grains of pepper mixed in. As a matter of fact, it’s so dainty that we seriously doubted the curry would have any kick…at least until we took a bite. It’s genuinely spicy without being harsh, and it tastes great.
While you can order a pack of pink curry online here for 880 yen (US$8), you can also try it at Oenoki-an if you happen to be in Tottori. Brilliant Associates even operates a shuttle bus, also called Pink Kirei, decorated with the Four Regal Sisters that’ll take you there from the airport.
Eating at home might be the best choice, though, since that way you won’t have to feel embarrassed about other diners watching you timidly nibbling away at your fiery yet innocuous-looking lunch.
Related: Oenoki-an
Top image: RocketNews24
Insert images: Brilliant Associates, RocketNews24, YouTube
[ Read in Japanese ]





Get your magical pink and blue curry from Japan’s Village Vanguard!
Pretty in pink: Sakura curry available in Japan for a limited time
Japanese instant curry promises flavor of day-old curry right away, and that’s a very good thing
Japan’s Gyoza Filling Curry — Combination of two great foods reminds us of another great food
Deer overpopulation in Shiga Prefecture brings special-edition venison curry to restaurant chain
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Village Vanguard’s most expensive Black Lucky Bag sets an ominous tone for 2026
Japanese rail and Shinkansen bullet train announcers come together for series of cute videos
Clever and cute cat keyhole bra is only one-fourth of lingerie set’s feline charms 【Photos】
Where have we heard Metal Gear Solid V’s iDroid voice before? When we last rode the Shinkansen!
Terrace House star Hana Kimura’s suicide proceeding as a criminal case
It’s naked time: An American’s first onsen experience 【Video】
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Sanrio lucky bag gives you cute My Melody and Kumori merch, all your money back in burgers coupons
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
7 great places to see Mt. Fuji from without having to climb it
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Tokyo Banana Curry adds capital’s souvenir sweet’s sweetness to roux, but not in Tokyo
Tokyo restaurant’s chicken katsu mabo curry is hard to pin down, easy to love
We underestimated the special curry spoon from Japan’s favorite curry chain【Taste test】
We can’t believe it’s edible! Pink curry has surprising single coloring ingredient
Crazy-big “Bam!” Hunk of Meat Curry returns to Japan’s favorite curry rice chain, price still rising
Is Japan’s green tea curry worthy of the name or just another matcha pretender?【Taste test】
Instant bear curry from the northeastern mountains of Japan【Taste test】
Cold curry noodles? Is Japan’s favorite curry rice restaurant’s idea crazy enough to work?
Should you add tartar sauce to Japanese curry rice? CoCo Ichi makes diners an unusual offer
Fukusaki Anal Orb Instant Curry intrigues, terrifies Japan, as does town’s horrific mascot
Leave a Reply