
We recently dug into a plate of bright blue curry inspired by Dragon Quest’s mascot monster (and almost motor vehicle), slime. It tasted surprisingly great, but what if blue’s not your color or you’re in the mood to dine on something with a more traditionally feminine hue?
If that’s the case, how about some pink curry instead?
Shortly after the aforementioned slime curry appeared in our offices, we also received shipment of our Pink Kirei (“Pink Beautiful”) curry, which had come all the way from Tottori Prefecture. The eye-catching roux comes courtesy of the equally flamboyantly named tourism promotion company Brilliant Associates and local café Oenoki-an.
Tottori City is also home to Jinpukaku, a French Renaissance-style manor house that was built in 1907. Like any proper sightseeing attraction in Japan, Jinpukaku has spokescharacters, in this case the Four Regal Sisters.
Such elegant ladies deserve fittingly feminine fare, and thus the pink curry was born. It owes its unique color to the beets used in making the roux, so at first we were expecting a deep, borscht-like shade.
What we got inside was a bright pink which would be perfect for painting the walls of your newborn daughter’s nursery, with a few noticeable grains of pepper mixed in. As a matter of fact, it’s so dainty that we seriously doubted the curry would have any kick…at least until we took a bite. It’s genuinely spicy without being harsh, and it tastes great.
While you can order a pack of pink curry online here for 880 yen (US$8), you can also try it at Oenoki-an if you happen to be in Tottori. Brilliant Associates even operates a shuttle bus, also called Pink Kirei, decorated with the Four Regal Sisters that’ll take you there from the airport.
Eating at home might be the best choice, though, since that way you won’t have to feel embarrassed about other diners watching you timidly nibbling away at your fiery yet innocuous-looking lunch.
Related: Oenoki-an
Top image: RocketNews24
Insert images: Brilliant Associates, RocketNews24, YouTube
[ Read in Japanese ]





Get your magical pink and blue curry from Japan’s Village Vanguard!
Pretty in pink: Sakura curry available in Japan for a limited time
Japanese instant curry promises flavor of day-old curry right away, and that’s a very good thing
Japan’s Gyoza Filling Curry — Combination of two great foods reminds us of another great food
Deer overpopulation in Shiga Prefecture brings special-edition venison curry to restaurant chain
Japan’s new beer glass is designed to force you to drink…water [Video]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Kumamoto earthquake may have created Japan’s newest hot spring inside flooded restaurant [Video]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]
Tokyo is getting a branch of famous Los Angeles hot dog chain Pink’s with Japan-exclusive items
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Tokyo Banana Curry adds capital’s souvenir sweet’s sweetness to roux, but not in Tokyo
Tokyo restaurant’s chicken katsu mabo curry is hard to pin down, easy to love
We underestimated the special curry spoon from Japan’s favorite curry chain【Taste test】
Pizza Hut now sells curry pizza in Japan
Crazy-big “Bam!” Hunk of Meat Curry returns to Japan’s favorite curry rice chain, price still rising
We can’t believe it’s edible! Pink curry has surprising single coloring ingredient
Instant bear curry from the northeastern mountains of Japan【Taste test】
Is Japan’s green tea curry worthy of the name or just another matcha pretender?【Taste test】
Cold curry noodles? Is Japan’s favorite curry rice restaurant’s idea crazy enough to work?
Should you add tartar sauce to Japanese curry rice? CoCo Ichi makes diners an unusual offer
Fukusaki Anal Orb Instant Curry intrigues, terrifies Japan, as does town’s horrific mascot