
It always seems a little strange when someone looks at a really cute baby and squeals, “He’s so cute I could just eat him up!” I agree, most babies are pretty adorable, and if you said, “He’s so cute I could take on the social responsibility of providing food, clothing, and shelter for him,” or maybe “He’s so cute I could put up with his moody teen years,” I’d probably be right with you.
But eating him? Why would your mind go there? Unless, of course, the baby is wrapped in a sushi roll-style swaddling cloth.
While the inspiration may be Japanese, the outfit is designed and made in the U.S. San Francisco-based Bon Vivant Baby was started with the mission of creating unique infant apparel, and when that goal was combined with founder Katharine Harlan Owens’ love of fine food, one of the results was the company’s Lil ‘Sushi set.
Buyers get not only the swaddling cloth, patterned after the seaweed that forms the outer edge of a sushi roll, but also a cap meant to be evocative of ikura (salmon roe) on rice. Both are hand-sewn from DriRelease cotton-polyester fabric, which Bon Vivant promises is soft and warm.
It’s a clever idea, but I’m not entirely sure about the website’s boast that the outfit “Looks like a REAL sushi roll.”
▼ Bon Vivant Baby’s capital letters, not mine
Honestly, if I hadn’t been told ahead of time, I don’t know if I would have realized what the design is going for. Even now, something about the coloring makes it look more like one of those sea cucumbers Aomori Prefecture is so crazy about these days than a tasty, nori-wrapped sushi cylinder. Really, if someone offers you a roll of sushi where the seaweed has that many flecks of brown in it, tell them you’re already full, because if it’s been out so long the seaweed is changing color, you can bet similar funky changes have happened to the raw fish inside.
▼ Don’t eat the one on the right, and not just because there’s a baby in there.
Japanese food isn’t the only culinary muse of Bon Vivant Baby, though. The company also offers the Lil’ Eggroll swaddling set, although much like the Lil’ Sushi, the coloring is a little suspect. From the product description, it sounds like the vivid hue is supposed to match that of sweet and sour sauce, but most people who use the condiment just dip an end of the egg roll in it, not slather the stuff all over.
▼ If you don’t like Chinese food, you could always pretend it’s actually a Lil’ Cheeto swaddling cloth.
And finally, there’s the Tortilla Baby set. This time, the pattern is very close to what you’d see on an actual flour tortilla, although it’s unclear why Bon Vivant Baby didn’t go with Lil’ Tortilla as the name.
All three sets can be ordered directly from Bon Vivant Baby here, and are identically priced at US$48. Thanks to the company’s holiday sale, though, entering the promotional code JOLLY will get you 15 percent off.
Just make sure no one dips your kid in a plate of soy sauce and wasabi at this year’s Christmas party.
Related: Bon Vivant Baby
Source: Japaaan
Top image: Bon Vivant Baby
Insert images: Bon Vivant Baby, Yamaya, Bon Vivant Baby (2, 3)







Daiso’s super-easy, super-cheap sushi maker lets you make sushi rolls without rolling anything
Starbucks starts selling sushi in America, calls it a “burrito” and “sandwich” for some reason
Takoyaki sushi rolls at popular Japanese chain take California rolls to a whole new level
What’s better than sushi? Ramen sushi!
Want more fish in your sushi roll? Japanese restaurant will give you a Whole Sardine Roll
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
Pokémon and Polaroid reveal collaboration with adorable Pikachu and Eeveelution camera and film
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
Japanese man arrested after pretending to be foreigner while trying to rob convenience store
Tokyo pub prohibits talking or keeping your phone out, only lets you drink in morning on weekends
New Shinkansen Supreme Class private cabins get try-before-you-ride displays at Tokyo, other stations
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
Stay at a hotel with a bed for your plushie in Japan
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Japanese airlines set to cut fuel surcharges for international flights in September and October
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Horsemeat sushi: For when you’re tired of spicy tuna and California rolls
Wish your loved ones great success this year with a slab of breaded beef in a sushi roll
It’s the California Croissant … where western baking meets sushi!
Tokyo to be treated with too many tantalizing ehomaki sushi rolls this Setsubun
Show off your love for sushi with Pageboy x Hama Sushi clothing collection
Everyone in the office works together to make a “Dark Ehomaki Sushi Roll” for Setsubun
Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”
“Sushi Chic” is the new style trend we could really sink our teeth into
Can you make a proper ehomaki lucky sushi roll with Daiso equipment?
Japan’s crazy 6,000-calorie sushi roll includes a pizza as a topping
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Here’s what a 10,000-yen Sushi Cake from Japan looks like
You call that sushi? Ukraine’s take on the Japanese classic
This sushi art is the coolest thing made out of food you’ll see all day
Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】
Sushi and onigiri rice balls get a new look with rollable furikake