
Feline YouTube star Maru brings the cute again in this new video titled “Maru never gives up”. It’s as simple as the description states: “Maru believes that he can get into all boxes. And Maru never gives up.” Join us after the jump for the full video and a breakdown of this chunky little neko‘s antics.
In this latest episode of the ongoing saga of Maru vs various boxes, the rotund feline remains unfazed by the challenge facing him as he attempts to fit his entire fluffy self into a box that’s never going to accommodate him, unless it’s secretly a TARDIS.
Whether it’s because he’s relentlessly optimistic or just oblivious to his actual size in relation to the container, we can all learn from his example of never giving up on a challenge!
▼“This would make the best bed ever…”
▼“…if I could just fit.”
▼“Time for the face-first approach.”
▼“…And if that fails, there’s no shame in trying butt-first.”
▼“I’m sure I’ve managed something like this before.”
▼“Maybe I overdid it on the kitty treats this holiday.”
▼“I’m nearly there, I am, I am!”
▼*smush*
▼Are you comfy there, Maru? “Yes. Extremely.”
(With a cameo from adopted sister Hana in the background!)
▼One of the previous videos in the saga. He really doesn’t give up, does he?
Maru never fails to make us smile with his silly, charming antics, and the world would surely be a slightly duller place without this furrball! You can check out his other videos here on his YouTube channel.











Maru the cat attempts to squeeze his fluffy self into a tiny fishbowl 【Video】
World-famous Japanese cat Maru gets a new pal, learns a cool new tail trick 【Video】
Japanese cat Maru faces biggest dilemma yet: which tiny brown box to sit in
It’s Hump Day! Take a Tip from Our Furry Friend Maru and Relax
The most famous cat in Japan shows us exactly how he fits his chubby body in a box
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Cute hedgehog cup clingers from Japan join you for a drink in seven cute varieties
Expensive Japanese nail clippers: Are they worth it?
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Yoshinoya’s new ramen doesn’t smell like it tastes【Taste test】
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Japan now has stricter requirements for foreigners applying for citizenship
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
【Bonus Monday Kickstart】Maru up to usual adorable antics, now featuring window blinds
Japanese celebricat Maru gets a pushcart, gets to work pushing 【Video】
Return of our favorite cat duo: Maru & Hana starring in “Box and Cats 15″【Video】
Maru the cat calmly examines monkeys as they say hello then steal a sandal
Maru the cat attempts to use a hammock, fails adorably 【Videos】
Maru the cat sticks his head in a bag, emerges with fashionable pigtails【Video】
Maru the cat enthrals us with his adorable animal costumes【Video】
Scottish fold cat shows just how perfectly he fits into this shipping box【Video】
Unfamiliar glimpses of Japan’s favorite cat duo【Video】
How to tell if your cat is left- or right-handed【Video】
Cute cat can’t stop putting its paw on human’s mouth【Video】
Japanese high school genius creates incredible 4-minute stop motion movie 【Video】
Happy Cat Day! (=^・^=)
If I fits, I sits! Adorable kitten playing with tissue box finds even cuter surprise inside