
The once mighty fast food chain McDonald’s has fallen on hard times in Japan lately, suffering a heavy blow when it become entangled in an expired meat scandal about a year ago.
Although other establishments were also implicated in the problem, the public in Japan seems to be holding an especially big grudge against the golden arches. On 9 March, the company announced that Japanese sales were down 28.7 percent from the same month in the previous year.
In response, McDonald’s Japan is looking to improve its customer service and restore public faith in the company. How? By releasing a new app for smartphones that will allow customers to lodge complaints with more convenience and speed than ever before!
Yes, much like the chain’s machine-like efficiency at serving up burgers and fries, it will now be just as quick and easy to tell them how much you are worried you may have Ebola because of something you read on the internet.
Up until now, McDonald’s has operated a call center for complaints and requests, but it was only open during standard business hours of nine to five. And as we all know, customer rage can strike at any time of the day.
The new app will allow disgruntled customers to deliver piping hot Mc-beefs to the fast food giant 24 hours a day. McDonald’s intends this feature to also allow customers to make suggestions about the direction in which the company should head in the future. This means that they can expect me to be constantly badgering them from the comfort of my bed about bringing back McPizza.
The McMoanin’ application is sure to be great fun for drunks and belligerent RocketNews24 writers alike, but it’s hard to say how well it will fly with the public at large who have been turning their backs on McDonald’s in droves for 13 straight months of poor sales.
Nevertheless, McDonald’s appears optimistic that opening more lines of communication with customers is the way to go. We’re hoping they succeed since McDonald’s is also a leading producer of RocketNews24 articles and we’d hate to see them go anytime soon.
Source: Yahoo! Japan News (Japanese)
Top Image: RocketNews24

Free Gifts and Cheap Coffee No Help as McDonald’s Japan Troubles Continue
McSwindle? Predictions of McDonald’s Next Cost Cutting Business Move Spark Laughter on Twitter
Tonkatsu McBurger gets an upgrade and joins the regular McDonald’s Japan menu, people still upset
McDonald’s Japan branch wants employees to literally smile for the cameras recording their faces
McDonald’s Japan to return “free smiles” to menu
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Studio Ghibli director Hayao Miyazaki is still drawing…and walking in his Vans
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
A spotlight on Japanese singles figure skating: Jumping into the 2026 Olympics【Pt. II】
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
The top 10 graduation songs in Japan as chosen by current Japanese high school students
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
McDonald’s Japan set to roll out honey lemon shakes
McDonald’s Japan releases newest heartwarming anime ad in everyday happiness series【Video】
In wake of meat scandal, McDonald’s Japan losing not only customers, but employees, too
McDonald’s fries in Japan suddenly start tasting like cosmetics
McDonald’s Japan is changing the ingredients in Chicken McNuggets
McDonald’s Japan goes beyond chicken by adding shrimp nuggets to menu
Sayonara, spuds! McDonald’s Japan halts sales of medium and large orders of French fries
Free double pickles and onions at McDonald’s Japan will help your budget, ruin your breath
We Try a “One-Piece Chicken McDo With McSpaghetti” at McDonald’s in the Philippines
Thousands Protest McDonald’s Online Speech Policy by Tweeting: “The Chicken Tatsuta is Delicious!”
We Sample Traditional Portuguese Cuisine… at McDonald’s
McDonald’s releasing lychee milk shakes in Japan as part of new Asian Sweets lineup
McDonald’s Japan’s new spicy McNuggets promise to punch you in the face with spiciness
Free Wi-Fi coming to McDonald’s Japan branches
McDonald’s announces end of French fry rationing in Japan