When you’re dealing with measurable data, it’s a good to look not at just the current conditions, but at historical trends as well. This is especially true for important scientific and sociological issues. Are pollution levels rising or falling? Has the number of people who live below the poverty line increased or decreased?
Are Japanese women’s breasts getting larger or smaller?
As one of the country’s most popular makers of intimate apparel, Triumph International Japan is also a major font of knowledge regarding breast sizes. Two years ago, we took a look at a report compiled about the distribution of cup sizes among Japanese women, called the Lingerie White Paper (not to be confused with a white lingerie paper or, even more scandalous, white paper lingerie).
While the seven different ways to say “breasts” in Japanese we taught you then are all still widely used, spouting two-year-old statistics will get you laughed out of any scholarly discussion with the world’s eminent boob scientists. Thankfully, Triumph has just released the newest volume of the Lingerie White Paper, which provides a peek at Japan’s breasts (figuratively speaking).
Now before all of our male readers quit their jobs and apply for new ones with Triumph, we should point out that the company didn’t pick a few employees from its research department, hand them each a measuring tape, and send them out to measure the busts of each and every woman in Japan.
▼ “For science!”
The Lingerie White Paper’s announced cup sizes are based on Triumph’s bra sales, so if customers of a certain cup size are simply buying more bras on average than others, the data will be skewed accordingly. Still, if you accept the premise that women need to purchase an approximately equal number of bras regardless of their disparate amounts of mammary mass, Triumph’s data should give us a snapshot of breasts across Japan.
▼ Again, figuratively speaking. Seriously, our boss specifically told us “No sexy photos in this one!” This is honestly as far as we can go in showing you some luscious melons.
Let’s take a look at the study’s results.
A cup – 5.3 percent
Not only is this a 0.3 percent drop compared to two years ago, it’s the latest part of an even more significant change, since in 1980 almost three out of five (58.6 percent) of Triumph’s bra sales were in the smallest cup size.
B cup – 20.5 percent
Another 0.3-percent reduction compared to a year ago, and a sizeable one compared to the figure of 25.2 percent in 1980. As a matter of fact, the current combined A and B cup demographic of 25.8 percent is the smallest ever since Triumph started releasing its Lingerie White Report.
C cup – 26.3 percent
D cup – 24.1 percent
E cup – 16.2 percent
Things remained fairly steady in the middle of the boob curve…um, bell curve. Both the C and D cup figures were down (0.2 percent and 0.1 percent, respectively, compared to a year ago). The E cup number, though, was up 0.2 percent, and when you consider that these three groups as a whole accounted for less than 17 percent of Triumph’s sales in 1980, this is a huge increase.
F cup – 6 percent
Finally, not only was the 0.4 percent increase in this category the biggest change out of the six cup sizes Triumph released data for, the rise to an even six percent means that after pulling even with A cup sales in 2013, sales of the largest bras in the survey have now outpaced those of the smallest ones.
As for whether or not this trend will continue, we’ll have to wait until next year, when Triumph once again gives us a feel of what’s going on with women’s breasts in Japan (figuratively!).
Source: My Navi News via Hachima Kikou
Insert images: Pakutaso (1, 2)



Japanese women’s breasts continue growth, now bigger than ever, according to lingerie maker’s data
Japanese women’s breasts continue to grow, reach historic tipping point in lingerie maker’s study
Japanese lingerie maker’s concept bra will give you pep talks, help you take perfect selfies
Lingerie manufacturer reveals size of Japan’s breasts, we reveal how to talk about them
Japanese men reveal their favorite women’s lingerie colors in survey
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
Awesome Ghibli Howl’s Moving Castle figure is also a puzzle and an organizer[Photos]
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Day 2 of our quest to visit all the Pokémon manhole covers in Tottori【Photos】
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Close Sisters Bras: The Frozen-inspired lingerie that changes color when you’re near a friend
Triumph sums up Japanese women, trends and achievements in Heisei bra and skirt lingerie set
Japan’s 54-year-old lingerie model is turning heads of multiple generations in new ads 【Video】
Japanese woman’s husband accidentally finds a sweet new use for her bra pads 【Photos】
Japan’s small-breasted lingerie maker launches new sub-brand with stylish, sexy designs 【Photos】
10 realities about life with large breasts, according to Japanese survey
10 realities of life with small breasts, according to Japanese survey
Breasts into animals – Japanese sports bra video puts critters in bras strapped on men【Video】
Do a woman’s breasts weigh more than a Persian kitten? Handy chart from Japan lets you know
World’s oldest manga is now a bra thanks to Japanese lingerie maker’s art history series【Photos】
Japanese lingerie brand brings out new line of swimsuits for women with petite breasts
Handsome anime men help you pick out a bra, drift off to sleep in new smartphone romance game
What kind of lingerie do Japan’s herbivore men like? Survey investigates
Japan’s Rabbit Lingerie officially goes on sale in Japan, models share snapshots【Photos, videos】
Lingerie lucky bag from Japan’s Peach John includes anime cosplay bra/panty set, maybe by accident