
Here at RocketNews24, we’ll eat pretty much anything. But we especially love wrapping our smackers around limited edition burgers in a variety of hues and consistencies. We’ve eaten black burgers, red burgers, sloppy burgers, and crusty burgers, but what our little lives have been missing all this time is a pretty pink burger! Luckily KFC China has complied with our wishes and rolled out their brand-new rose flavoured chicken burger.
We sent our lucky reporter Meg all the way to China just to try one of these fancy and feminine chicken sammidges.
In Japan, rose flavouring is surprisingly popular for a range of cakes and desserts, and rose-flavoured soft ice cream makes for a very fragrant summer treat. But we never really thought about what savoury, as opposed to sweet, rose-flavoured snacks would taste like. Naturally our curiosity levels were high when we heard about KFC China’s rose burger!
Once we found out that the burger is only available during this summer in China, we sent our reporter off to procure one of the pink delights and report back on its taste. Here’s how she got on!
Meg’s initial impression of the 17.5 yuan (340 yen, or US$2.70) burger was positive. She was taken in by the extreme pinkness of the bun and the crushed rose petals embedded in its floury visage. “It’s such a romantic, um, burger!” Meg told us.
The inside of the burger itself was pretty standard, though, featuring lettuce, cheese, roast chicken, a slice of tomato and a dollop of mayonnaise.
Eagerly, Meg took her first bite…
…and was instantly shocked to discover that the taste of the burger did not match its outward appearance at all. She’d been expecting something light, delicate, and floral, and yet the burger tasted like a regular KFC burger, except excessively salty.
Meg blames the unpleasant saltiness on the roast chicken, which was liberally drenched in a meaty glaze. She felt that it was at complete odds with the pretty pink bun and ruined the entire eating experience. After all, how are you supposed to enjoy a subtle flavour like rose while your taste buds are engaged in salty warfare with a big hunk of roast chicken?
Check out the video of Meg’s taste-test below!
While we were initially excited about the possibility of the pink burger someday making its way to Japan, Meg’s report has dampened our enthusiasm somewhat. Perhaps a regular KFC fried chicken burger would have been a better option to combine with the kawaii-ness of rose buns, rather than experimenting with a salty slab of roast chicken.
After all, a good burger should be subtle and sophisticated… don’t you think?
Photos and video © RocketNews24
[ Read in Japanese ]





KFC releases the Zinger Triple Down in Korea 【Taste Test】
KFC releases an Otaku Burger…in Spain?!?
KFC puts its own spin on Japanese flavours with the new Katsu and Fillet Burger
Eating ALL the McDonald’s and KFC Tsukimi Moon Viewing Burgers in Japan!
KFC Japan introduces a new burger 8 years in the making
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
KFC Japan’s “The American Burgers” include a pile of guilt
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japanese government to allow desecration of flags on kids’ meals
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
KFC becomes KFCheese with new pie and raclette “drowning” burger in Japan
KFC adds hash brown burgers to its menu in Japan
KFC adds N.Y. Chicken Burgers to its menu in Japan
KFC Japan now has a luxury truffle burger
KFC Japan unveils new Tsukimi Moon Viewing Burgers for 2024
KFC adds a Katsu and Fillet Burger to its menu in Japan for a limited time
KFC Japan’s “The American Burgers” include a pile of guilt
Who makes Japan’s best moon-viewing burger? Let’s eat as many as we can and find out【Taste test】
Tsukimi Moon-Viewing Burger Showdown: Which Japanese fast food chain got it right this year?
KFC Japan opens a Christmas restaurant in Tokyo…but why???
Is KFC Japan’s new Triple Tsukimi Moon Viewing Burger really as big as it looks?
Four things you should eat at KFC Japan, according to staff who work there
We try the new 1,500-yen Kobe beef burger from Lotteria 【Taste Test】
Move aside, moon-viewing burgers — KFC Japan has a Tsukimi Twister on the menu!
Burger King Japan’s Ugly Burgers go head-to-head in a battle for flavour
KFC Japan’s new Tsukimi Moon-Viewing burger range includes two new surprises