
Japan’s love hotels, as the name implies, are all about the loving. Not only do these short-stay accommodations provide a welcome oasis of privacy for couples that want to express their physical affection for one another, they often have elaborately decorated themed rooms to help them get in the mood.
But while most visitors to a love hotel aim to spend as little time as possible with their clothes on, one group has found a way to enjoy them while staying completely dressed: cosplay fans who’ve discovered one love hotel that makes a great photo shoot location.
No matter how perfect your cosplay outfit may be, your own costume can really only do half the job of bringing your favorite anime to life. That’s because those fictional worlds are made up of environments as well as characters, and unless you’ve got a very unique living room, odds are you’re going to have to go to a photo studio with plenty of props for the full effect.
Time in a photo studio can be expensive, though, and if you live anywhere outside the major hotspots of the otaku subculture, finding one with the decorations you need can prove incredibly difficult. Cosplayers in Niigata City, though, have found a viable substitute in the form of the Keibajo Us love hotel.
From the outside, the seven-story hotel, located next to a horse track, might look pretty plain. Some of its older guestrooms are also pretty conservatively appointed.
Three years ago, though, the hotel underwent a partial renovation and decided to get a little more creative with some of its rooms, like Room 201.
Produced in cooperation with adult video producer and distributor Soft on Demand, this room was no doubt designed so that hotel guests could live out their naughty teacher/lusty student fantasies. Cosplayers, though, have also been using it to recreate scenes from their favorite schoolhouse anime series.
In aiming for authenticity, there’s even a school chime that sounds when you enter the room, and while they’re not seen in the picture, the room does include a Jacuzzi bath and futon sleeping mats, though its doubtful cosplayers have much need for either.
Soft on Demand was also involved in the design of this hospital room, which looks almost exactly like the real thing.
For more classical settings, there’s also room 211, styled after a traditional Japanese house, and thus a possible location for samurai epics.
Once the heroic swordsmen catch the villain, they could detain him in Room 206, an old-school Japanese prison.
Oddly enough, Keibajo Us even has a room based on “the image of Japan that foreigners have,” which it also admits incongruously has a dancing platform and disco ball.
▼ Wait, do people from overseas imagine conchs when they think of Japan?
A little more modern, but not too contemporary, is Room 207, which is designed to look like a typical Japanese home circa 1955.
Moving outside of the Japanese themes, the hotel touts that Room 210 will “make you feel like you’re in Mongolia.”
And finally, Room 205 seems like it could be a suitable choice for certain science fiction or cyberpunk cosplays.
▼ Although it also seems like it would be the least sexy/romantic for ordinary love hotel patrons, even with Keibajo Us boasting that “It feels like you’re in a man’s workplace.”
Aside the convenience of not having to dress the sets yourself, there’s another advantage to choosing the hotel for cosplay purposes: the cost. Like most love hotels, Keibajo Us offers discounted rates for non-overnight short stays (in Keibajo Us’ case four hours at some point between 6 a.m. and 2 a.m.) and long stays (the 12 hours between 6 a.m. and 6 p.m.).
For the rooms pictured here, short stays cost between 4,100 and 5,900 yen (US$33 and $47), and when broken down to the cost per hour, is much less than time in a photo studio. The price becomes even more attractive in the case of the 12-hour stays, which for the cosplay-friendly rooms run between 4,900 and 6,700 yen, meaning your photo session could be as cheap as 408 yen (US$3.25) an hour.
Oh, and for those of you who’re interested in love hotels for non-cosplay purposes, these rooms are also available for overnight stays (from 9 p.m. to 10 a.m.) at prices from 6,100 to 8,100 yen.
Hotel information
Keibajo Us / 競馬所 Us
Address: Niigata-ken, Niigata-shi, Kita-ku Kizaki 2592-1
新潟県新潟市北区木崎2592-1
Website
Source: J-Town Net via Jin
Top image: Keibajo Us
Insert image: Keibajo Us (1, 2, 3, 4, 5, 6, 7, 8, 9, 10)










Tokyo love hotel rents out over a dozen replicas of real-life schools’ schoolgirl uniforms
We stay at a downtown Shibuya capsule hotel and indulge in unlimited baths and sauna sessions
Tokyo-area love hotel’s sushi room allows you to consummate your relationship in a unique way
Are Japan’s love hotels secretly filming their guests? We ask a former employee
Join Sharla on a Japan love hotel adventure!
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
One Piece Day 2026 brings new art, music, and new cast announcements
Studio Ghibli unveils new anime calendars and diary planners for 2027
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Flock to Tomarigi, the viral app that lets you perch in over 1,000 spots throughout Japan
Japan’s birth rate rose for the first half of the year for the first time in over a decade
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
7-Eleven Japan goes viral for chilled soba that’s “too salty to eat”
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese love hotel worker injured after two men run off without paying exorbitant bill
Can a woman have a good time at a Japanese love hotel on her own? Our reporter investigates
Yakuza-themed love hotel rooms! Great for couples, friends, and business meetings, owners say
“It’s just like Disneyland!” Our Japanese reporter visits the love hotel where dreams are made
Abandoned love hotel in Japanese mountains becomes stage for horror escape game【Video】
Hen na Hotel Haneda: What it’s really like to stay at Tokyo’s “Weird Hotel” with dinosaur robots
Love hotel search engine hacked, user info possibly stolen in attack against romancers
Love Live! fan visits Mari’s room inside Awashima Hotel, finds anime details exist in real life!
Ochanomizu Hotel Shoryukan has the perfect balance of class and convenience for your Tokyo stay
Tokyo capsule hotel’s low month-long rates are an awesome way to sample life in Japan’s capital
The differences between French and Japanese love hotels can be downright frightening
Four of the best Tokyo budget hotels we stayed in this year
Stay in a Japanese hotel room…with a train inside it!
Step back in time with Japanese-themed rooms at rare vintage love hotel in Osaka【Video】
Capsule hotel inside Narita Airport is like a futuristic spaceship
Room 404: What happened when we stayed in an unlucky hotel room in Japan