
We sent Mr. Sato to Forever 21 with 10,000 yen (about US$82) and asked them to help him put together an outfit. The results may surprise you!
Mr. Sato has been busy this month! From playing dress-up in Asakusa to answering all your (slightly crazy) questions, our hero has hardly had any time to himself. And now the poor guy is clearly in need of some clothes that aren’t super traditional or suits, so we figured we figured we’d treat him to a new outfit! With a 10,000 yen note in one hand and dreams of trendy clothes in his head, our dashing writer headed to the nearest Forever 21 store and asked them to put together an outfit!
Yes, you read that correctly. Mr. Sato would be (mostly) leaving the purchasing decisions to the Forever 21 staff. Whether or not that’s a good idea, we’ll leave to you to decide…
▼ I swear I had this same shirt in high school in the 90s…
The first staff member Mr. Sato spotted was a handsome foreigner. “This guy looks like someone who knows how to dress,” Mr. Sato decided and walked up to the young man. “Excuse me, but would you mind picking out 10,000 yen worth of clothes for me?” After some momentary shock, Mr. Sato’s victim, ahem, we mean, assistant readily agreed and the pair dove into the store to recreate the weirdest version of Pretty Woman you’ve ever seen.
One of the first things Mr. Sato noticed about his new friend was how fast he moved through everything. “Do you want a shirt or a sweater? Black or red?” The questions kept coming and each answer resulted in another article of clothing selected for our writer. He later told us just how impressed he was with the staff member, so, good job, Forever 21 staff! You have the Mr. Sato seal of approval for your fashion-choosing skills!
The outfit was based around the black and red flannel shirt above, which was paired with black pants and a black cardigan. We have to admit that it looked like everything was going together well in a “Pearl Jam-in-sweaters” kind of way.
But then Mr. Sato totally threw the whole process off the rails when he laid eyes on what might be the most hideous hat we’ve ever seen and felt a twinge in his heart. “I must have it!” he decided.
▼ One of the great mysteries of the universe: Who thought this was a good idea?
Unfortunately, the headgear pushed the price of the total ensemble over 10,000 yen. Fortunately, the gentleman helping Mr. Sato was perfectly capable of dealing with the request and quickly switched out the thick cardigan he’d originally selected for the thinner one you see below.
And there was still just enough money to buy a plain, black scarf!
So, after all that, how does the final outfit look? Not bad, actually!
▼ Except for the poor swamp rat flopped over his head.
Mr. Sato was thoroughly impressed with the decisions the foreign Forever 21 staff member made for him. And even in the fashion industry, the most important thing is keeping your customers happy!
▼ The receipt came in just under 10,000 yen.
In his final assessment, Mr. Sato decided that if you’re an unfashionable guy looking to kick things up a notch, going to Forever 21 with a few bills and asking for help is a good option. We’ll let you take a look at our Mr. Sato fashion show before you decide if he’s crazy or not.
If nothing else, we have to say this outfit does give Mr. Sato a sort of “young man” look. Though we’re still partial to his suit and cigar!
All images © RocketNews24
[ Read in Japanese ]














Mr. Sato snags deals in Forever 21’s closing sale, accidentally cosplays Japanese comedy god
Forever 21 returns to Japan with limited time pop-up event, online store also open
Forever 21 is returning to Japan, trying to avoid repeating same mistake as last time
We ask a Harajuku street fashion merchant to dress Mr. Sato for under $100 【Photos】
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan has trams that say “sorry” while they ride around town…but why?
Poop is in full bloom at the Unko Museums for cherry blossom season
The etiquette rules for visiting Shinto shrines in Japan
What’s up with the secret basement at this Japanese train station?
Japan’s bathhouse-themed bar replaces hot water with unlimited alcohol
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
10 things you probably didn’t know about Pearl Harbor
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Can you eat lunch in Tokyo for less than 500 yen?
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mr. Sato hits the streets to show off his new cardboard fashion!
Mr. Sato picks an outfit from a Harajuku store display, sends RN24’s office into a panic【Pics】
Can a Japanese person look good in one of those for-foreigner souvenir kimono? Mr. Sato finds out
New Uniqlo concept store opens in Shinjuku, so Mr. Sato gets himself a new workout outfit
Mr. Sato is sorry for not taking your compliment well
Cost Performance Specialist Sato shows us how to get high fashion at low, low prices
Mr. Sato goes discount women’s clothes shopping and discovers a shocking secret
Mr. Sato dons full pilgrim fashion to escape the summer heat
Mr. Sato searches for the 10 best pairs of underwear to go with his punch perm
Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?
Mr. Sato went to Ganguro Cafe and discovered his beautiful inner gyaru 【Pics】
Sato Style: Our ace reporter gets a fashion makeover at Tokyo’s most colorful menswear shop【Pics】
Coordinating a whole outfit with nothing but clothes from Japanese convenience store Family Mart
Mr. Sato asks the police how he can avoid getting hassled by them
The epic tale of Mr. Sato’s new Zozosuit
Can a Tokyo hair salon change Mr. Sato into Joe Biden?