
We sent Mr. Sato to Forever 21 with 10,000 yen (about US$82) and asked them to help him put together an outfit. The results may surprise you!
Mr. Sato has been busy this month! From playing dress-up in Asakusa to answering all your (slightly crazy) questions, our hero has hardly had any time to himself. And now the poor guy is clearly in need of some clothes that aren’t super traditional or suits, so we figured we figured we’d treat him to a new outfit! With a 10,000 yen note in one hand and dreams of trendy clothes in his head, our dashing writer headed to the nearest Forever 21 store and asked them to put together an outfit!
Yes, you read that correctly. Mr. Sato would be (mostly) leaving the purchasing decisions to the Forever 21 staff. Whether or not that’s a good idea, we’ll leave to you to decide…
▼ I swear I had this same shirt in high school in the 90s…
The first staff member Mr. Sato spotted was a handsome foreigner. “This guy looks like someone who knows how to dress,” Mr. Sato decided and walked up to the young man. “Excuse me, but would you mind picking out 10,000 yen worth of clothes for me?” After some momentary shock, Mr. Sato’s victim, ahem, we mean, assistant readily agreed and the pair dove into the store to recreate the weirdest version of Pretty Woman you’ve ever seen.
One of the first things Mr. Sato noticed about his new friend was how fast he moved through everything. “Do you want a shirt or a sweater? Black or red?” The questions kept coming and each answer resulted in another article of clothing selected for our writer. He later told us just how impressed he was with the staff member, so, good job, Forever 21 staff! You have the Mr. Sato seal of approval for your fashion-choosing skills!
The outfit was based around the black and red flannel shirt above, which was paired with black pants and a black cardigan. We have to admit that it looked like everything was going together well in a “Pearl Jam-in-sweaters” kind of way.
But then Mr. Sato totally threw the whole process off the rails when he laid eyes on what might be the most hideous hat we’ve ever seen and felt a twinge in his heart. “I must have it!” he decided.
▼ One of the great mysteries of the universe: Who thought this was a good idea?
Unfortunately, the headgear pushed the price of the total ensemble over 10,000 yen. Fortunately, the gentleman helping Mr. Sato was perfectly capable of dealing with the request and quickly switched out the thick cardigan he’d originally selected for the thinner one you see below.
And there was still just enough money to buy a plain, black scarf!
So, after all that, how does the final outfit look? Not bad, actually!
▼ Except for the poor swamp rat flopped over his head.
Mr. Sato was thoroughly impressed with the decisions the foreign Forever 21 staff member made for him. And even in the fashion industry, the most important thing is keeping your customers happy!
▼ The receipt came in just under 10,000 yen.
In his final assessment, Mr. Sato decided that if you’re an unfashionable guy looking to kick things up a notch, going to Forever 21 with a few bills and asking for help is a good option. We’ll let you take a look at our Mr. Sato fashion show before you decide if he’s crazy or not.
If nothing else, we have to say this outfit does give Mr. Sato a sort of “young man” look. Though we’re still partial to his suit and cigar!
All images © RocketNews24
[ Read in Japanese ]














Mr. Sato snags deals in Forever 21’s closing sale, accidentally cosplays Japanese comedy god
Forever 21 returns to Japan with limited time pop-up event, online store also open
Forever 21 is returning to Japan, trying to avoid repeating same mistake as last time
We ask a Harajuku street fashion merchant to dress Mr. Sato for under $100 【Photos】
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
Japan’s Baby Bird Reincarnation sofa bed — So cozy you won’t want to go back to being a human?
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Off-the-beaten-tourist-track observatory tower in Tokyo has great views of the city…for free!
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Second-hand video game fukubukuro lucky bags reveal nostalgic surprises
Uniqlo celebrates sumo with new line of historical sumo art T-shirts【Photos】
Chiikawa Bakery launches a limited-time menu of sunburned characters and refreshing drinks
“Denki Anma”: The Japanese traditional torment that you’ll be glad stays in Japan
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
Ikea celebrates New Year in Japan with a fukubukuro lucky bag filled with surprises
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks Japan releases new zodiac chilled cup drink for 2026
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Mr. Sato hits the streets to show off his new cardboard fashion!
Mr. Sato picks an outfit from a Harajuku store display, sends RN24’s office into a panic【Pics】
Can a Japanese person look good in one of those for-foreigner souvenir kimono? Mr. Sato finds out
New Uniqlo concept store opens in Shinjuku, so Mr. Sato gets himself a new workout outfit
Mr. Sato is sorry for not taking your compliment well
Cost Performance Specialist Sato shows us how to get high fashion at low, low prices
Mr. Sato goes discount women’s clothes shopping and discovers a shocking secret
Mr. Sato dons full pilgrim fashion to escape the summer heat
Mr. Sato searches for the 10 best pairs of underwear to go with his punch perm
Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?
Mr. Sato went to Ganguro Cafe and discovered his beautiful inner gyaru 【Pics】
Sato Style: Our ace reporter gets a fashion makeover at Tokyo’s most colorful menswear shop【Pics】
Coordinating a whole outfit with nothing but clothes from Japanese convenience store Family Mart
Mr. Sato asks the police how he can avoid getting hassled by them
The epic tale of Mr. Sato’s new Zozosuit
Mr. Sato finds a way to dress up for video conferences while staying super casual and comfy【Pics】
All-you-can-eat buffet for 500 yen?! Mr. Sato investigates
Leave a Reply