
Looking for some cute kicks to get yourself ready for spring? Then it’s time to check out this collaboration between IROnna and Sanrio!
Sanrio hardly needs any introduction at this point—we assume that if you read RocketNews24, you probably know who owns the world’s cutest character, Hello Kitty. IROnna, on the other hand, might be a new name for you. The company, whose name is a pun on the Japanese adjective “ironna” (いろんな), which means “variety,” and the Japanese word for color “iro” (色), produces a variety of women’s shoes. With this collaboration, IROnna is releasing a number of colorful shoes including both heels and sneakers.
▼ Like these!
▼ Or these!
▼ Or even these!
▼ Here’s a better view of the inside of the shoes.
But Hello Kitty isn’t the only character whose face you’ll be able to walk all over in these shoes. My Melody, Cinnamoroll, and even Gudetama are in the lineup, meaning there are probably shoes for just about everyone from the adorable to the ultra lazy!
Of course, shoes this awesome won’t come cheap. For example, the high heels below will put you back 39,960 yen, or about US$330. Fortunately for Sanrio lovers’ wallets, the other styles above are “only” 19,440 yen (about $160).
Unfortunately, none of the shoes are available yet and will only go into production after orders are received, with an expected shipping date sometime in February. However, a special pre-order event is being held until January 12 at Isetan Shinjuku. If you make it to Shinjuku by January 5, you’ll also be able to purchase a special Hello Kitty iPhone cases which are printed on-site using a UV printer. If you can’t make it to the department store, you can order shoes on IROnna’s website. It looks like they only ship domestically, but you can probably use a reshipping service to get a pair (or ten) if you live outside Japan and happen to fall in love with any of this footwear.
Department Store Information
Isetan Shinjuku
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
160-0022 東京都新宿区新宿3-14-1
Phone number: 03-3352-1111
Standard hours: 10:30 to 20:00 /
New Year holiday hours: 10:00 to 18:00 (12/31), closed (1/1 and 1/2), 10:00 to 20:00 (1/3)
Website
Sources: ITMedia, IROnna, Kobe Leather Cloth
Featured image: Kobe Leather Cloth
Images: IROnna, Kobe Leather Cloth









Hello Kitty shoes will make your feet cuter than ever
Fancy genuine leather shoes with squishable heels released from Japanese shoemaker
Japanese man arrested for stealing women’s shoes and replacing them with new ones
Reebok Insta Pump Fury OG sneakers: Take a walk on the kawaii side with Hello Kitty and Gudetama
Police officer caught smelling coworker’s shoes, Department: “sniffing shoes is not illegal”
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We get lucky with a Wagyu beef gacha vending machine at 3,000 yen a pop
Mikado Coffee is a 76-year-old coffee chain with a major celebrity connection
Tried-and-tested ways to learn Japanese while having fun!
Japan’s master knife maker returns with a razor-sharp blade made out of plastic wrap【Video】
Professional manga artist creates stunning pop-up style artwork with just pencil & paper
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
Seven mistakes foreigners make when speaking Japanese—and how to fix them
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
The best Starbucks Japan Frappuccinos we want to drink again in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Own a pair of secret camera shoes? The police should be by shortly for a visit
High-heel bandit nabbed in Tokyo, 450 pairs of women’s shoes seized
Jimmy Choo and Sailor Moon collaboration brings us gorgeous high-fashion Sailor Scout shoes
Chinese manners-vigilante throws away shoes of sleeping passenger at airport
Can’t get enough Funasshi? Here come Funa-shoes!
NBA star collaborates with Sony and Nike to create awesome PlayStation-themed basketball shoes
See yourself in these cool Cowboy Bebop shoes, space cowboy
Want to gift someone shoes but don’t know their size? Japanese Twitter has the solution
Aichi man who stole and replaced women’s shoes set free, victims too “disgusted” to press charges
Wear Japan’s most iconic landmark on your shoes with this Adidas collaboration【Photos】
Give yourself the feet of an anime idol with these Love Live shoes
The newest, lamest way to keep your shoes dry in the rain: shoe bags!
Hello Kitty gets a new job — this time appearing on Converse sneakers!
Puma’s newest Japanese shoes feature beautiful designs from traditional Japanese playing cards
Now you can buy colorful and adorable shoes inspired by the anime idols of Prism Paradise!
Street Fighter II and UBIQ collab shoes put some extra kick in your step
Leave a Reply