
Our reporter’s fashion quest continues as he ventures into the ultra-hip jungle of Tokyo’s Harajuku with a mere 10,000 yen (US$85), this time enlisting the help of two high school girls who know the terrain like the back of their hands.
■ Heart of Sparkliness
Just back from his Family Mart shopping spree, in which he could craft the perfect emo beach outfit (pictured above), RocketNews24 reporter Seiji Nakazawa felt his next creation should be something more glitzy and glamorous. Of course the perfect place for gleaming cutting edge fashions would have to be the Harajuku area of Tokyo.
However, as a middle-aged guy, the place tends to overwhelm his senses with its glaring bright lights and cacophony of random sounds and EDM coming from all directions. For this mission he would certainly need help. So, with the aid of teen website My Navi Teens he was able to secure the assistance of two experienced Harajuku guides: Aika Yamashita and Hinata Zukeyama.
▼ Hinata is on the left in the brown sweater and Aika is on the right in blue
These two intrepid high school girls have logged countless hours exploring the deepest corners of Harajuku. If anyone would know how to best coordinate an outfit from 10,000 yen, it would be them.
■ Girls just wanna have fun
Seiji, Aika, and Hinata walked onto the sparkling Takeshita Street side by side. The conspicuous trio drew stares from everyone, and how could they not? After all, when you see two 18-year-old girls hanging out with a guy too old to be their friend and too young to be their father it can only mean one thing: fashion make-over in progress!
However, as they strolled past the brightly lit storefronts a strange feeling came over Seiji. He suddenly felt as if he were back in his high school days…or at least a high school in an alternate universe where he had friends.
The enthusiasm of the girls as they gasped at dessert displays and how they saw everything as “sugoi” (awesome) in one way or another was contagious.
However, as the trio were enjoying some awesome cream-filled crepes, Seiji’s mobile phone rang. It was the editor.
Editor: “How is the report going? You said you’d be back by ten o’clock?”
Seiji: “Jeeze take a chill-pill. Me, Aika, and Hinata are just having some crepes.”
Editor: “What? Don’t you know I made a 1,000-slice cheeseburger for dinner tonight?! You’re going to spoil your appetite!”
Seiji: “Pfft, whatever.”
▼ “So then I was all like, ‘what-e-ver’ and hung up.”
Although a total drag, Seiji’s editor had a point. There was shopping to do and it was time for these three BFFs to get to work!
■ Play it safe with a white sweater
Luckily, Aika and Hinata already knew exactly where to take Seiji, and right when they reached the entrance of a place called WEGO they showed him a nice white sweater. Hinata explained to him that white knitted fabrics are well-known to look really good on men.
This was comforting to Seiji. Coming to Harajuku, he had been expecting to get decked out in some wild Bjork-like outfit with crazy spikes and glitter, but a white sweater wasn’t far off from something he would normally wear.
However, despite the lesson, these girls clearly weren’t interested in purchasing said sweater. Soon after, they walked past it without giving it a second look. They also strolled straight through the entire men’s wear section and into the women’s clothing area, where the real fashion happens.
■ Kawaii!!!
Soon after entering he could hear a stereo “Kawaii!” when the girls found the centerpiece to their 10,000 yen outfit: a pink shirt-like dress with a picture of a magic bunny on it. They looked over at Seiji to see if he would go for it, and while still under the optimistic effects of the girls’ cries of “Kawaii!” he agreed…after confirming that he could keep his trusty boxers on underneath.
And so, with all the speed and finesse of a world-famous surgeon performing a tonsillectomy, Aika and Hinata grabbed at the items necessary to coordinate with the shirt dress. Here is what they got:
▼ Pink “Rabbit Magic” dress – 2,990 yen ($26)
▼ Velcro sneakers – 4,990 yen ($43)
▼ “Flower broach” socks – 350 yen ($3)
▼ Triangle choker – 590 yen ($5)
▼ Fluffy hat – 100 yen ($0.85)
Everything was bought from WEGO with the exception of the fluffy hat which was found at a great discount from a shop called Spinns.
Much like how native Americans are said to have utilized every part of a buffalo, these girls somehow instinctively could use up nearly every yen of Seiji’s 10,000 and came to a grand total of 9,773 yen ($83.53).
■ Young at heart
It was time for Seiji to try out his new 18-year-old-selected Harajuku look.
Everything fit fine except his trusty boxers which were creeping out the bottom of his dress. He stared in the mirror dejectedly at this ridiculous looking coordination and went out of the dressing room to disappoint his new friends.
“I blew it,” he said pointing to the small strips of old-guy-grey fabric slipping out over his thighs.
“No way, that’s totally OK!” said Hinata cheerily and Aika punctuated the sentiment with an enthusiastic “Kawaii!” at this unlikely combination.
After hearing their kind words, Seiji suddenly felt better about his outfit. He thought the girls may have been on to something. After all, the small glimpse of underwear added a little sexiness to the look while the conservative style of boxers kept things tasteful. It was the perfect balance of flirtatiousness and refinement!
He began to think that Hinata and Aika might later copy his look and them pass it onto their other hip Harajuku friends. After a while, his boxers-under-dress look may become a global fashion trend.
As Seiji stood on what he assumed was the very cutting edge of fashion, he realized something. Fashion isn’t about safely going with what’s currently trendy like plain white sweaters. It’s about venturing forward with the positive spirit and open mind that can often be found in young people. And if we share that same bright energy with each other, then great things can happen.
Finally, before Seiji would return to his drab 33-year-old life he celebrated this last slice of youth with a commemorative Instagram post.
Original article by Seiji Nakazawa
Photos: RocketNews24
[ Read in Japanese ]





















Japanese high school student turns heads with bold fashion choice at Harajuku
Our reporter wears the Boku Sera schoolgirl outfit, visits Harajuku, takes purikura
Our reporter gets a genderless makeover and turns himself into Harajuku model Ryucheru
The top 10 poses trending with Japanese teens, as demonstrated by a couple of ossan
Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
What makes a good boss in Japan? Workers sound off in survey
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Things get heavy with the Gold Lucky Bag from Village Vanguard
23 flavors, five top recommendations for the wide world of Kikkoman soy milk【Taste test】
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
7 great places to see Mt. Fuji from without having to climb it
Starbucks Japan adds a Shine Muscat Grape Frappuccino to the menu for a limited time
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Noodle joint in Harajuku becomes a hot topic with foreigners on Reddit, but is it any good?
What’s inside the Disney Store’s 10,000-yen Lucky Box? This year, actually useful items!
Leave a Reply