
Some things you just can’t unsee.
We must admit that we have a soft spot for Japan’s commercials. Whether they’re weird or surprisingly touching, we often enjoy the advertisements as much as (sometimes even more) fun than the programs they appear between. And the newest ad for the popular soft drink Calpis Soda (called Calpico in the US) takes the weirdness dial and cranks it to eleven!
▼ But not before getting medieval on your heiney.
This is apparently a bit of a departure from the norm for Calpis, though, as their commercials tend to feature young actors looking fresh and lively. This, however, one starts a bit differently, with a scene of two samurai armies facing off, ready to cut each other up. It’s definitely not what most viewers expect from a Calpis ad…which makes it the perfect set up for what comes next!
▼ “You’ll never believe this one weird trick!”
As the leaders raise their war fans, they shout as loud as possible, “Everyone! Loosen up!” And then…well, you really need to see it for yourself.
We’re not sure if Calpis can actually cause all your clothes to fly off or inspire yodeling and whatever this is…
▼ Can you experience acid flashbacks without actually doing acid?
…and we’re not sure we want to find out! Maybe we should have P.K. Sanjun taste-test it — he’s used to dealing with awkward situations.
And if you need something to help you fall asleep in peace after watching this traumatizing/amazing video, we have the perfect music for you! Though we can’t promise you’ll have sweet dreams…
Source: YouTube/Asahi Group Official Channel, Irorio
Images: YouTube/Asahi Group Official Channel




Why do Japan’s noisy-gulp drink commercials exist, and are they gross?【SN24 reader survey】
Japanese coffee maker’s commercial is dark, milky, and udderly crazy 【Video】
It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video
Hilarious Japanese commercial shows what happens when you beat the company president
Kumamon and other Japanese mascots get muscular makeover in new energy drink commercial【Video】
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
What makes a good boss in Japan? Workers sound off in survey
Things get heavy with the Gold Lucky Bag from Village Vanguard
Private booths are coming to Japan’s Shinkansen bullet trains even sooner than we’d thought【Video】
Rakuten randomly offers 58 New Year’s osechi feasts in Japan, but did we get a star or a dud?
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Four Shinto shrines to pray for love at in Japan to start the New Year
Japan has an awesome one-person bento box rice cooker, and here’s what we made with ours
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Visiting the Kikyoya Shingen Mochi theme park takes some planning–but it’s a stop worth making!
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
With fires, explosions, and a giant kicking foot, new instant curry commercial is pure insanity
This compilation of Japan’s best 2015 commercials is most insanity per second we’ve seen 【Video】
McDonald’s sells Japanese red bean and matcha drinks with a zany sakura tea ceremony commercial
Japanese curry commercial is the weirdest thing you’ll see all week, make you cry lasers【Video】
Japanese miko shrine maidens turn into off-road racing queens in new commercial 【Video】
Real-life doll Matt Kuwata scores first commercial with Black Thunder candy…and it’s very weird
Giant nipple squirts milk from U.F.O. in crazy Japanese commercial【Video】
Steamy Heinz Japan commercials urge married women to have affairs with handsome pig【Videos】
Japanese schoolgirls engage in “Air Chair Battle” in railway commercial promoting manners【Vid】
“So you like big guns, eh?” Japan’s TV ad for World of Tanks is surprisingly cheeky 【Video】
Naomi Osaka slams reporters who ask her to speak in Japanese with new Nike commercial
New Famicom Mini commercial emulates original 1983 Famicom ad but with crisper graphics
Avril Lavigne speaks Japanese in new commercial for Laundrin’ 【Video】
Tommy Lee Jones cries, says sayonara to the Heisei era in epic new Boss coffee commercial 【Video】
Japanese commercial shows off blissful world where cats outnumber people at the office【Video】
Leave a Reply