
Lawson convenience store shelves are about to get an extra dose of laid-back cuteness.
When we hear about a new confectionary or dessert coming out, we usually find ourselves counting the days until we can get our hands on it. And when said dessert is shaped like Rilakkuma, one of Japan’s most adorable illustrated characters, our anticipation only gets more intense.
So when convenience store chain Lawson asked if we wanted a sneak preview of its new two-pack of Rilakkuma-themed sweets prior to its official release, we jumped at the chance.
Believe it or not, there’s a limit to even our appetites, so we didn’t scoop up as many containers as we could in both arms and run back to our lair with them. Instead, we showed admirable restraint by taking just one pack, but even then, there was so much cuteness on display that it almost brought a tear to our eye.
We resisted the urge to cry, though, because we didn’t want our tears to sully our snacks’ taste with extra saltiness. These treats are made from nerikiri, a type of traditional Japanese confection composed of mochi, sugar, and sweet bean paste.
Because they’re so heart-meltingly cute, Lawson wisely elected to make Rilakkuma and his pal Korilakkuma bite-sized, so that you can eat them without having to see the after-effects of biting into their faithfully recreated heads.
Still, as journalists it’s our job to bring you the gory details, so we also photographed the cross sections of the Rilakkuma piece, filled with purin/custard pudding-flavored bean paste…
…and the milk-flavored Korilakkuma one.
While those might seem like odd flavor choices for the classically Japanese nerikiri, purin is widely known to be one of Rilakkuma’s favorite foods, and creamy milk is an appropriate choice for the pure-white Korilakkuma. And more importantly, they both taste so good that once Lawson’s Rilakkuma sweets go on sale April 26 for 389 yen (US$3.60), we’ll be picking up a few more packs to enjoy the experience all over again.
Follow Casey on Twitter for more compelling reasons/obvious excuses to eat Japanese desserts.
Images ©RocketNews24
[ Read in Japanese ]







New Rilakkuma traditional Japanese sweets are ready to maul you with cuteness
Japanese-style Rilakkuma teahouse opens in one of the most beautiful places in Japan
Snoopy reborn as adorable Japanese sweets, lives just long enough for us to cut him up, eat him
We bought a Rilakkuma custard pudding cake and found out what a carefree bear tastes like
Kirby mochi arrives at Family Mart, but is it as sweet to eat as it is to look at?【Taste test】
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
Starbucks adds new Fruit Gummy sweets to stores in Japan
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Gun found in Japanese convenience store restroom, traced to forgetful on-duty cop
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japanese convenience store Christmas cakes are cuter than ever!
Lawson convenience stores now sell see-through pudding in Japan 【Taste test】
Häagen-Dazs releases new mochi ice cream, and it’s amazing! 【Taste test】
Is Japan’s new pudding ice cream bar too much deliciousness to handle? 【Taste test】
Spy x Family anime scene-stealer Anya turns into seven different adorable mochi sweets【Photos】
Savoring Japan’s new sweet potato sandwich!【Pics, taste test】
Meg tries the new convenience store-exclusive Matcha Green Tea Steamed Bun【SoraNews24 taste test】
We try buying a giant Costco Japan purin that’s not purin and not at Costco【Taste test】
Japanese convenience store brings rice balls back to 100 yen – Is this deal worth it?[Taste test]
Japanese convenience store’s sweet potato dessert drinks and coffee may have you skip Starbucks
Eating a scoop of the night sky with Japan’s latest beautiful convenience store sweet【Taste Test】
Family Mart’s new Hotcake Soufflé Pudding proves Japanese convenience stores have the best sweets
What are you waiting for? Sakura pancakes are in Japanese convenience stores right now!
Falling into the sweet life with Japanese convenience stores’ new sweet potato sweets【Taste test】
7-Eleven Japan’s sakura sweets season is underway right now!
Japan’s caviar purin custard pudding – Weirdly wonderful, or foolishly fancy?【Taste test】