
Forget the DeLorean; there’s a new time machine in town.
Toyota Motor Corporation’s unique wooden concept car, the Setsuna, debuted at Milan Design Week earlier this month. Although it is just that—a concept—and neither set to go on sale nor suitable for driving on the roads, it is nevertheless a functional vehicle and can perform basic driving, turning, and braking.
Okay, the Setsuna is not advanced enough to whiz you forward to a future where everybody’s using hoverboards and munching on dehydrated pizza, but what it will do is age gracefully over the years, becoming a “time capsule” for the family it belongs to.
▼ This moving animated concept video exemplifies exactly what the Setsuna hopes to embody; a car that becomes a valued part of the family and embodies the memories of its owners from generation to generation.
The wooden beauty was conceived “to embody the affection owners grow to feel for their cars, and to show how cars continue to change and offer new value as they are taken care of with love over time” and every single detail has been designed with this in mind.
The smooth, boat-like form was brought to life using wood because of the way the colour and feel of the wood changes over time, “respond[ing] directly to the love that it is given.” As the car is passed down through generations of the family, it transforms into something personal that embodies the memories of its owners.
The wooden panels are fitted together using traditional Japanese joinery techniques called okuriari and kusabu which use no nails or screws, just like how the famous platform at Kiyomizu-dera in Kyoto was built.
The type of wood was also carefully selected for each section of the body of the car, and the Japanese cedar external panels can be exchanged for either straight grain or cross grain to change up the look. All 86 panels of the main body are completely replaceable so that individual panels can be taken out for repairs if necessary, creating a wooden patchwork quilt of memories.
The Setsuna’s circular emblem expresses the idea of “the accumulation of moments”.
A meter on the dashboard uses rotations to keeps track of time for the next 100 years.
Seats are inspired by a welcoming park bench, with leather cushioning that will age along with the wood.
Lacquer finish has been carefully applied by hand to the mirrors, seats, steering wheel, and body banding lines.
Aluminum serves as a contrasting accent in the wheel caps, steering wheel, and seat frames.
The Toyota Setsuna exhibit was displayed in a stylish booth at Milan Design Week, and we hope to see it on show at other events in the future.
What do you think of the Setsuna? Do you wish it was more than just a concept car? Let us know in the comments section below!
Source: Toyota Global Newsroom
Images: Toyota Global Newsroom










TOYOTA Shows Off the Ultimate Family Car, Even the Kids Can Drive it!
Toyota builds an actual Initial D concept car, plus awesome manga artwork for it 【Photos】
Toyota proposes a future where cars become pizza shops, hotels, and occasionally cars too
Toyota’s new vehicle changes colour and suggests destinations according to your mood
The future is (kind of) here – Something not quite right with Toyota’s patent for a flying car
Train station platform ramen store closes its doors on half a century of history in Tokyo
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Upskirt photos lead Japanese high school to redesign cheerleader uniforms
Otaku crime: Kyoto police arrest man for selling counterfeit ultra-rare Yu-Gi-Oh! card
Giant pipe mysteriously rises up through street in downtown Osaka
These apartments are crazy-small even by Tokyo standards, and super-popular with young people
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tokyo Motor Show set to reveal the new concept Toyota SF-R, which looks surprisingly like Pikachu
Toyota goes full otaku, makes 40 kawaii mascots for every part of the car
Breathe easy – Toyota redesigning Prius plug-in hybrid to double car’s all-electric range
Toyota’s hydrogen fuel cell powered car ready for sale this December
Mobile Suit Toyota – Japanese automaker makes awesome anime ad for new Gundam-themed car
Tokyo Motor Show 2013: Cars! Crowds! Comely models! 【Photos】
Honda readying a Fuel Cell Vehicle for buyers next year, just in time to challenge Toyota
Cool History Garage in Toyota’s massive car theme park warps you back to Japan’s 1960s【Video】
Toyota Chocobos?! Iconic Final Fantasy music used in new car ad 【Videos】
Lexus pays homage to its Japanese workers by building a driveable origami car out of cardboard
Exhibit of globally popular ’80s and ’90s Japanese cars comes to Toyota Automobile Museum
New Toyota ad answers the age-old question: How is a sumo wrestler like a car?【Video】
Rolling like a samurai – Japanese coachbuilder’s car features centuries-old woodcarving technique
Beautiful models and cool cars from the Japan Mobility Show【Photos】
Japanese motor home is like a time machine to a bubble era Tokyo private bar, on sale now【Photos】