
Japan’s nationwide fertility rate just hit its highest level in 21 years.
The total rate increased to 1.46 in 2015, slightly up from the previous rate of 1.42 in 2014, according to the health ministry.
The biggest contribution to the increase came from women 30 to 34, according to Bloomberg.
This is no doubt a good sign for a country struggling with a looming demographic crisis.
But what’s particularly interesting about this spike in fertility is that there was a correlation with cash incentives for new parents.
Christopher Wood, author of CLSA’s weekly Greed & Fear newsletter, pointed out in his latest installment that the highest fertility rate among Tokyo’s wards was in the Minato Ward, where parents get one-time cash payouts of up to 180,000 yen – about $1,684 – a birth.
Moreover, he noted that the biggest improvement in fertility in the country was in a town called Ama on the island of Nakanoshima, which has a “leveraged scheme to incentivize mating”: parents get 100,000 yen (about $940) for the first baby, but get 1 million yen (about $9,400) for the fourth kid. The town’s fertility rate bumped up to 1.80 from 1.66 between 2014 and 2015.
Wrote Wood in the note:
This fits a point made by GREED & fear before, namely that the best way to deal with Japan’s demographic issue is via financial incentives, with ¥10 million per child seeming to [us] about the minimum level of incentive required in central Tokyo given the costs of parenthood, a reality [we are] well aware of.

Notably, some economists have argued that women who lived in developed economies are dis-incentivized to reproduce precisely because having kids is very expensive. Or, another possibility here, as o n e of my economics professors once put it a few years back: “Why would a woman choose to have another kid that costs $250,000 a year when she can instead go work in finance and rake in $1 million a year?”
So Wood’s ideas are quite interesting: It appears that cash incentives, at least somewhat, address the whole issue of not having kids because they’re too expensive.
Wood added in his note:
In the end nothing can detract from the power of financial incentives.Just as higher minimum wages will encourage the acceleration of robot technology, the provision of a meaningful capital sum should encourage child rearing. It is certainly superior to negative rates, and also more reflationary.


Japanese government wants to give people an extra 80,000 yen to have babies, but will it work?
Japanese politician’s birthrate plan: Have parents nag their kids to have “at least three babies”
Tokyo’s latest plan to boost birth rate: Pay people 100,000 yen per baby they give birth to
Top five Japanese prefectures for childhood education expenditure would make any wallet shudder
Foreigner disappointed by Japan’s hazy concept of “work ending times,” so are Japanese people
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Google’s first Google Store outside the U.S. is now open in Tokyo
Japanese airlines set to cut fuel surcharges for international flights in September and October
Ride a tram that survived the atomic bombing of Hiroshima on a new limited-time history tour
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Watch a sumo bout inside Tokyo Tower, at a new restaurant endorsed by two yokozuna
Krispy Kreme Japan is baking up two new donuts that you can only get at one spot in the country
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】