
Japan’s nationwide fertility rate just hit its highest level in 21 years.
The total rate increased to 1.46 in 2015, slightly up from the previous rate of 1.42 in 2014, according to the health ministry.
The biggest contribution to the increase came from women 30 to 34, according to Bloomberg.
This is no doubt a good sign for a country struggling with a looming demographic crisis.
But what’s particularly interesting about this spike in fertility is that there was a correlation with cash incentives for new parents.
Christopher Wood, author of CLSA’s weekly Greed & Fear newsletter, pointed out in his latest installment that the highest fertility rate among Tokyo’s wards was in the Minato Ward, where parents get one-time cash payouts of up to 180,000 yen – about $1,684 – a birth.
Moreover, he noted that the biggest improvement in fertility in the country was in a town called Ama on the island of Nakanoshima, which has a “leveraged scheme to incentivize mating”: parents get 100,000 yen (about $940) for the first baby, but get 1 million yen (about $9,400) for the fourth kid. The town’s fertility rate bumped up to 1.80 from 1.66 between 2014 and 2015.
Wrote Wood in the note:
This fits a point made by GREED & fear before, namely that the best way to deal with Japan’s demographic issue is via financial incentives, with ¥10 million per child seeming to [us] about the minimum level of incentive required in central Tokyo given the costs of parenthood, a reality [we are] well aware of.

Notably, some economists have argued that women who lived in developed economies are dis-incentivized to reproduce precisely because having kids is very expensive. Or, another possibility here, as o n e of my economics professors once put it a few years back: “Why would a woman choose to have another kid that costs $250,000 a year when she can instead go work in finance and rake in $1 million a year?”
So Wood’s ideas are quite interesting: It appears that cash incentives, at least somewhat, address the whole issue of not having kids because they’re too expensive.
Wood added in his note:
In the end nothing can detract from the power of financial incentives.Just as higher minimum wages will encourage the acceleration of robot technology, the provision of a meaningful capital sum should encourage child rearing. It is certainly superior to negative rates, and also more reflationary.


Japanese government wants to give people an extra 80,000 yen to have babies, but will it work?
Japanese politician’s birthrate plan: Have parents nag their kids to have “at least three babies”
Tokyo’s latest plan to boost birth rate: Pay people 100,000 yen per baby they give birth to
Top five Japanese prefectures for childhood education expenditure would make any wallet shudder
Foreigner disappointed by Japan’s hazy concept of “work ending times,” so are Japanese people
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japanese hair salons going bankrupt in record numbers
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Uniqlo’s high-end sunglasses are a fashion minefield for anyone who isn’t Mr. Sato
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Eating cheap sushi in a narrow building in Tokyo is an adventure for bold diners
Hayao Miyazaki’s Whisper of the Heart concept art revealed in new Ghibli illustration book
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases new anime keychains that are like miniature figurines
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says