
Wait, what kind of juice did you say this was?
We’re sure plenty of our readers like tomato juice (and Bloody Marys as well), but this is one tomato juice that will catch you by surprise — for an obvious reason. The juice is a lovely golden color!
▼ Imagine mixing a Bloody Mary with this juice!
The juice, called the Tomato Crystal, is made 100% from “Echizen” brand tomatoes carefully grown in Fukui Prefecture. With 10 tomatoes worth of nutrients in one bottle of the juice, it can certainly be considered a relatively healthy beverage option.
The juice is made using a method similar to the traditional gravity-assisted “drip extracting” (shizuku tori) process for making premium daiginjo sake. In this case, the liquid essence of the tomato is allowed to drip naturally from the fruit and is then collected for the juice.
According to the product description, the Tomato Crystal has a surprisingly light and smooth consistency with a pure and highly aromatic flavor. No water, sugar, salt, artificial coloring or scents, preservatives or anti-oxidants have been added to the juice, so it’s suitable for young children, and for adults, it can also be enjoyed as a cocktail with gin, vodka or beer. It should also add some very nice flavor to salad dressings, pasta sauce or different kinds of soup.
▼ But the golden liquid looks so lovely, it might be best to have just the straight juice in a nice glass.
▼ The juice is also available for purchase in a nice box, which should make for a lovely gift item as well.
The Tomato Crystal is available at select department stores across Japan and also on the Vegetare online shop for 1,850 yen to 2,050 yen (approx. US$18-20), depending on the wrapping option.
Unfortunately, it doesn’t seem like the Vegetare site ships overseas, but if you’e in Japan and have the chance to get your hand on this juice, then maybe you could try mixing it with beer for an original Red Eye cocktail — except it won’t be red, so you might have to call it a “Golden Eye” in that case!
Source: Vegetare online shop via MY LOHAS
Images: Vegetare online shop







Tomato Juice Fad Dead at 6 months
Japanese Shoppers Buying Tomato Juice Like There’s No Tomorrow, Or Like There’s A Fat Tomorrow
Carbonated tomato juice makes a reappearance in stores across Japan
Tomato Juice is Scientifically Proven to Kill Your Buzz
Toma Toma Sparkling: Taste-testing the tomato juice that will give you a hangover
Train station platform ramen store closes its doors on half a century of history in Tokyo
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Japanese convenience store sandwiches get extra protection from new business backpack
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Number of foreigners living in Japan has grown 50 percent in four years, hits historic high
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says